Senior Media Planner & Buyer - Hybrid, ROI-Driven

Placements24; Benoni; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Diverse client accounts

Growth-oriented environment

Professional development

Job summary

Placements24 is seeking an experienced Senior Media Planner & Buyer to join the strategic communications team in Benoni, Gauteng, ZA. The hybrid role focuses on developing and executing media plans across TV, radio, print, digital, and OOH, with strong emphasis on negotiation, budgeting, and performance analysis.

The ideal candidate has 5+ years in media planning and buying, expertise in both traditional and digital channels, and excellent presentation and collaboration skills to work with

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications or related field.
• Minimum 5 years of experience in media planning and buying with a strong portfolio.
• Proven experience negotiating media rates and securing advantageous placements.
• In-depth knowledge of digital (programmatic, social, search) and traditional media.
• Strong analytical skills and proficiency in media planning tools.
• Understanding of campaign metrics, reporting, and optimization techniques.
• Ability to manage budgets and track financial performance.
• Excellent presentation and communication skills.
• Experience in a hybrid team environment and collaboration.
• Detail-oriented with strong organizational and time management skills.

Responsibilities

• Develop comprehensive media plans aligned with client objectives.
• Research media channels, audiences, and competitive landscapes.
• Negotiate rates and secure optimal media placements across TV, radio, print, digital, and OOH.
• Manage media budgets and track spend to ensure ROI.
• Monitor campaign performance and provide optimization insights.
• Build and maintain relationships with media vendors and partners.
• Collaborate with creative and account teams for seamless execution.
• Stay updated on emerging media trends and best practices.
• Prepare and present media plans and performance reports to clients.
• Handle multiple client accounts and projects concurrently.

Skills

Media planning

Negotiation

Digital media

Analytical skills

Budget management

Presentation skills

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Media planning software

Job description

Placements24 is seeking an experienced Senior Media Planner & Buyer to join the strategic communications team in Benoni, Gauteng, ZA. The hybrid role focuses on developing and executing media plans across TV, radio, print, digital, and OOH, with strong emphasis on negotiation, budgeting, and performance analysis.

The ideal candidate has 5+ years in media planning and buying, expertise in both traditional and digital channels, and excellent presentation and collaboration skills to work with