Senior Media Analyst - Data-Driven Insights (Nelspruit)

Placements24; Mbombela (Nelspruit); Presencial; ZAR 800.000 - 1.100.000; Jornada completa

Descripción de la vacante

Placements24 seeks a Senior Media Analyst for its Nelspruit office to deliver in-depth analysis of media trends, audience behavior, and campaign effectiveness. You will collect, analyze, and interpret complex data and translate insights into clear recommendations for clients and internal teams.

The role requires a master's in a quantitative field, at least 5 years of related experience, and proficiency with SPSS, R or Python. Office-based with collaboration across the research team.

Formación

• Master's degree in a quantitative field.
• Minimum of 5 years in media analysis or market research.
• Proficiency in SPSS, R or Python for statistical analysis.
• Experience with media monitoring and audience measurement tools.
• Strong written and verbal communication; clear client presentations.

Responsabilidades

• Conduct research and analysis of media trends, demographics and campaign performance.
• Develop data collection methodologies and analytical frameworks.
• Interpret datasets and provide actionable insights to clients and teams.
• Generate reports and presentations on media consumption and advertising effectiveness.
• Mentor junior analysts and stay updated on new methods in media analysis.
• Present findings to stakeholders and identify opportunities and risks.

Conocimientos

Media analysis

Data interpretation

Clear presentation

Analytical mindset

Independent & collaborative

Educación

Master's degree in Statistics, Economics, Marketing, Media Studies, or related quantitative field

Herramientas

SPSS

R

Python

Descripción del empleo

Placements24 seeks a Senior Media Analyst for its Nelspruit office to deliver in-depth analysis of media trends, audience behavior, and campaign effectiveness. You will collect, analyze, and interpret complex data and translate insights into clear recommendations for clients and internal teams.

The role requires a master's in a quantitative field, at least 5 years of related experience, and proficiency with SPSS, R or Python. Office-based with collaboration across the research team.