Senior Media Analyst

Placements24; Bloemfontein; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work arrangement

Access to advanced analytical tools

Pension fund and medical aid

Paid leave and public holidays

Job summary

Placements24 is seeking a Senior Media Analyst in Bloemfontein, Free State, ZA. The role blends in-office collaboration with remote flexibility and focuses on monitoring, analyzing, and reporting media coverage and sentiment for multiple clients.

The ideal candidate will have a strong quantitative background, excellent analytical skills, and proficiency in media metrics and trends. The position offers a hybrid work model and opportunities to influence strategy with data-driven insights.

Qualifications

• Bachelor's degree in Statistics, Economics, Marketing, Communications, Journalism, or a related quantitative field.
• Minimum of 4 years of experience in media analysis or related analytical role.
• Strong analytical and quantitative skills with ability to interpret complex data sets.

Responsibilities

• Monitor and analyze media coverage across print, broadcast, online, and social media.
• Evaluate media sentiment and identify key themes and trends.
• Measure impact and effectiveness of PR and communication campaigns.
• Develop reports and presentations for clients with key findings and insights.
• Utilize media monitoring and analytics tools to extract and analyze data.
• Provide strategic recommendations to inform communication strategies.
• Collaborate with PR and communications teams to ensure data accuracy.
• Stay updated on media trends, technologies, and analytics methods.
• Support junior analysts in data collection and analysis tasks.

Skills

Analytical thinking

Data interpretation

Report writing

Education

Bachelor's in quantitative field

Tools

Excel

SPSS

R

Job description

About the Role

Our client, a leading market research firm, is seeking a sharp and analytical Senior Media Analyst to join their team in Bloemfontein, Free State, ZA. This hybrid position offers a balanced approach to work, combining in-office collaboration with remote flexibility. The Senior Media Analyst will be responsible for monitoring, analyzing, and reporting on media coverage and sentiment for a diverse range of clients. You will play a critical role in providing actionable insights that inform communication strategies and measure campaign effectiveness. The ideal candidate will have a strong quantitative background, excellent analytical skills, and a deep understanding of media metrics and trends. This role is an excellent opportunity for an experienced analyst to contribute to strategic decision-making within a respected research organization in Bloemfontein, Free State, ZA.

Key Responsibilities

• Monitor and analyze media coverage across various channels, including print, broadcast, online, and social media.
• Evaluate media sentiment and identify key themes and trends.
• Measure the impact and effectiveness of PR and communication campaigns.
• Develop comprehensive reports and presentations for clients, highlighting key findings and insights.
• Utilize media monitoring and analytics tools to extract and analyze data.
• Provide strategic recommendations based on media analysis to inform communication strategies.
• Collaborate with PR and communications teams to ensure data accuracy and relevance.
• Stay updated on the latest media trends, technologies, and analytical methodologies.
• Support junior analysts in data collection and analysis tasks.

Requirements

• Bachelor's degree in Statistics, Economics, Marketing, Communications, Journalism, or a related quantitative field.
• Minimum of 4 years of experience in media analysis, market research, or a related analytical role.
• Strong analytical and quantitative skills with the ability to interpret complex data sets.
• Proficiency in media monitoring software and data analysis tools (e.g., Excel, SPSS, R).
• Excellent report writing and presentation skills.
• Ability to work independently and collaboratively in a hybrid work environment.
• Strong understanding of media metrics and communication effectiveness evaluation.
• Detail-oriented with a commitment to accuracy.
• Must be able to commute to the office in Bloemfontein, Free State, ZA, for scheduled hybrid workdays.

Benefits

• Annual salary of R .
• Hybrid work arrangement for work-life balance.
• Opportunity to work with a reputable market research firm.
• Access to advanced analytical tools and training.
• Supportive and collaborative team environment.
• Pension fund and medical aid contributions.
• Paid leave and public holidays.