Media Strategist: Data-Driven Campaign Architect

Placements24; Mbombela (Nelspruit); On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Retirement plan

Paid leave

Professional development

Team events

Job summary

Placements24 in Nelspruit is seeking a Media Strategist to craft data-driven media plans across digital, social, traditional, and OOH channels. You will analyze audiences, allocate budgets, and track performance to maximize ROI for diverse clients.

You will collaborate with account managers and creatives to translate marketing objectives into impactful media strategies, stay ahead of industry trends, and deliver clear plans and reports to clients.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Minimum 4 years of media planning/strategy experience.
• Proven track record across multiple channels.
• Strong analytical skills and proficiency with media tools.
• Excellent Excel & PowerPoint skills.
• Knowledge of Mpumalanga media landscape a plus.

Responsibilities

• Develop comprehensive media strategies and plans aligned with client objectives and budgets.
• Conduct in-depth audience research to identify target demographics and media consumption habits.
• Select appropriate media channels (digital, social, traditional, OOH, etc.) for campaign execution.
• Negotiate media space and time with vendors to secure the best rates and placements.
• Manage media budgets effectively and track campaign spending.
• Monitor campaign performance, analyze key metrics, and provide insights for optimization.
• Collaborate with creative and account management teams to ensure strategy and execution alignment.
• Stay current with media trends, new technologies, and emerging platforms.
• Prepare and present media plans and performance reports to clients.

Skills

Media planning

Audience research

Budget management

Data analytics

Negotiation

Presentations

Team collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Nielsen

Comscore

Google Analytics

Excel

PowerPoint

Job description

Placements24 in Nelspruit is seeking a Media Strategist to craft data-driven media plans across digital, social, traditional, and OOH channels. You will analyze audiences, allocate budgets, and track performance to maximize ROI for diverse clients.

You will collaborate with account managers and creatives to translate marketing objectives into impactful media strategies, stay ahead of industry trends, and deliver clear plans and reports to clients.