Senior Marketing Specialist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and incentives

Stock options in a growing startup

Comprehensive health benefits package

Generous paid time off and flexible工作

Professional development budget for 4–

Opportunity to work on impactful tech/

Job summary

Placements24 is seeking a Senior Marketing Specialist who will lead digital campaigns and content creation from a remote base with focus on Stellenbosch and the Western Cape. You will drive brand awareness, engagement, and lead generation through SEO/SEM, social media, email, and analytics.

The ideal candidate has 5+ years in digital marketing, strong writing/editing skills, and a data-driven mindset. A robust remote-friendly culture and development opportunities are offered.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum 5 years in marketing with digital focus and content creation.
• Proven multi-channel campaign experience across SEO/SEM, email, social media.
• Strong writing, editing, and storytelling abilities for digital channels.
• Experience with analytics tools (e.g., Google Analytics) and CRM software.

Responsibilities

• Develop and execute digital marketing strategies across channels.
• Create engaging content for blogs, websites, social media, and press.
• Manage social presence and community engagement.
• Analyze campaigns and provide actionable optimization insights.
• Collaborate with sales to align marketing and lead generation.
• Conduct market research and competitive analysis.
• Assist offline marketing initiatives and vendor relationships.
• Stay updated on marketing trends and technologies.

Skills

digital marketing

content creation

social media management

marketing analytics

content writing

editing

project management

CRM software

Google Analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business Administration

Tools

Google Analytics

CRM software

SEO platforms

SEM platforms

Email marketing platforms

Job description

About the Role

Our client, a dynamic and growing tech startup focused on innovative agricultural solutions, is looking for a highly skilled and creative Senior Marketing Specialist to join their team, working remotely with a focus on the Stellenbosch, Western Cape region. This role is essential for developing and executing impactful marketing campaigns that drive brand awareness, customer engagement, and lead generation. The ideal candidate will possess a strong background in digital marketing, content creation, social media management, and marketing analytics. You will be responsible for crafting compelling narratives, managing online presence, and leveraging data to optimize marketing performance. This is an exciting opportunity to contribute to a forward-thinking company that is making a real difference in the agricultural sector, all within a flexible remote working environment. Your expertise will be key in expanding the company's reach and impact within the agricultural community. The company culture encourages autonomy and innovation, with key decision-makers often based in Stellenbosch .

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Create engaging and high-quality content for various marketing channels, including blog posts, website copy, social media updates, and press releases.
• Manage the company's social media presence and community engagement.
• Analyze marketing campaign performance using relevant tools (e.g., Google Analytics) and provide actionable insights.
• Optimize marketing campaigns to improve ROI and achieve lead generation goals.
• Collaborate with the sales team to ensure alignment and provide marketing support.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Assist in developing and executing offline marketing initiatives as needed.
• Manage relationships with external vendors and agencies as required.
• Stay up-to-date with the latest marketing trends and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a strong focus on digital marketing and content creation.
• Proven experience in managing successful marketing campaigns across multiple channels.
• Proficiency in SEO, SEM, social media marketing, and email marketing platforms.
• Strong content writing and editing skills, with the ability to craft compelling marketing copy.
• Experience with marketing analytics tools (e.g., Google Analytics) and CRM software.
• Excellent communication, interpersonal, and project management skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Passion for technology and sustainability, particularly in the agricultural sector.
• Familiarity with the Stellenbosch region or broader Western Cape market is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Stock options in a growing startup.
• Comprehensive health benefits package.
• Generous paid time off and flexible work arrangements.
• Budget for professional development, including courses and conferences.
• Opportunity to work on impactful projects with a passionate team.
• A collaborative and supportive remote work culture.