FMCG Marketing Specialist

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary & incentives

Health and wellness benefits

Generous paid time off

Employee discounts on products

Professional development opportunities

Job summary

Placements24 in Stellenbosch seeks a creative FMCG Marketing Specialist to execute impactful campaigns, drive brand visibility and consumer engagement. You’ll collaborate with Brand Management, manage digital efforts, and support the marketing calendar in a hybrid, office-plus-home setup.

The ideal candidate has a marketing degree and 1–3 years of related experience, with strong writing and organizational skills to deliver effective promotional activities and campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of marketing experience, preferably within the FMCG industry.
• Familiarity with digital marketing tools, social media platforms, and CMS.
• Strong writing, editing, and proofreading skills.
• Excellent organizational and project management abilities.
• Ability to work effectively in a team environment and adapt to changing priorities.

Responsibilities

• Assist in development and execution of integrated marketing campaigns across channels including digital, social, and traditional advertising.
• Manage social media content calendars, community engagement, and performance tracking.
• Support creation of marketing collateral, POS materials, and promotional assets.
• Conduct market research and analyze competitor activities to identify marketing opportunities.
• Coordinate with agencies, suppliers, and internal teams to ensure timely campaign delivery.
• Monitor campaign performance, track key metrics, and provide insights for optimization.

Skills

Digital marketing

Social media management

Content creation

Analytics

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CMS platforms

Social media tools

Digital marketing tools

Job description

About the Role

Our client is seeking a creative and results-driven FMCG Marketing Specialist to join their vibrant team in Stellenbosch . This role is central to executing impactful marketing campaigns that enhance brand visibility and drive consumer engagement for their diverse range of Fast-Moving Consumer Goods . You will collaborate closely with the Brand Management team to translate marketing strategies into tangible promotional activities, manage digital marketing efforts, and support the overall marketing calendar. The ideal candidate will possess a strong understanding of marketing principles, excellent communication skills, and a passion for the FMCG landscape. This hybrid role combines office-based collaboration with remote work flexibility.

Key Responsibilities

• Assist in the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Manage social media content calendars, community engagement, and performance tracking.
• Support the creation of marketing collateral, point-of-sale materials, and promotional assets.
• Conduct market research and analyze competitor activities to identify marketing opportunities.
• Coordinate with agencies, suppliers, and internal teams to ensure timely and effective campaign delivery.
• Monitor campaign performance, track key metrics, and provide insights for optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in marketing, preferably within the FMCG industry or a related consumer-focused sector.
• Familiarity with digital marketing tools, social media platforms, and content management systems.
• Strong writing, editing, and proofreading skills.
• Excellent organizational and project management abilities.
• Ability to work effectively in a team environment and adapt to changing priorities.

Benefits

• Competitive salary and potential for performance-based incentives.
• Comprehensive health and wellness benefits.
• Generous paid time off and employee discounts on company products.
• Opportunities for professional development and training in marketing best practices.
• A dynamic and collaborative hybrid work environment fostering creativity and innovation.