Graduate Marketing Assistant - Digital Campaigns

Placements24; Stellenbosch; On-site; ZAR 120,000 - 180,000; Full time

Job summary

Placements24, a Stellenbosch-based marketing agency, is seeking a Graduate Marketing Assistant to support the marketing team in executing innovative digital campaigns. You will gain hands-on experience across social media management, content creation, email marketing, and campaign analysis, under the guidance of senior marketers.

You will contribute to strategy development, collaborate with designers and web developers, and help connect clients with their target audiences through compelling

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Strong understanding of digital marketing principles and channels.
• Excellent written and verbal communication skills.
• Proficiency with social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Familiarity with digital marketing tools like Google Analytics, Hootsuite, and Mailchimp.
• Creative thinking and ability to generate fresh ideas.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Enthusiasm for digital marketing and willingness to learn.
• Basic graphic design skills are a plus.

Responsibilities

• Assist in development and execution of digital marketing campaigns across platforms.
• Create engaging content for social media, blogs, and emails.
• Monitor social media channels and respond to comments and messages.
• Support paid advertising campaigns (Google Ads, Facebook Ads).
• Conduct market research and competitor analysis.
• Track and report campaign performance metrics.
• Collaborate with designers and web developers to ensure brand consistency.
• Help manage company website and blog.
• Assist in organizing marketing events and webinars.
• Stay informed about latest digital marketing trends.

Skills

Digital marketing

Social media management

Content creation

Campaign analysis

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Hootsuite

Mailchimp

Job description

About the Role

Our client, a rapidly expanding marketing agency located in the vibrant town of Stellenbosch, Western Cape , is seeking an enthusiastic and creative Graduate Marketing Assistant. This role is pivotal in supporting the marketing team with the execution of innovative digital campaigns. You will gain hands-on experience across various marketing disciplines, including social media management, content creation, email marketing, and campaign analysis. The ideal candidate is passionate about digital marketing, possesses excellent communication skills, and has a keen eye for detail. This is an excellent opportunity for a recent graduate to build a strong foundation in a dynamic industry. You will work closely with senior marketers, contributing to strategy development and campaign implementation. The agency prides itself on a collaborative and energetic work environment, fostering professional growth and providing ample learning opportunities. You'll be instrumental in helping our client's partners connect with their target audiences through compelling digital strategies. Your contributions will directly impact campaign success and client satisfaction, offering a rewarding start to your marketing career in Stellenbosch .

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across various platforms (social media, email, search engines).
• Create engaging content for social media posts, blog articles, and email newsletters.
• Monitor social media channels and respond to comments and messages in a timely manner.
• Support the management of paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Conduct market research and competitor analysis to identify new opportunities.
• Assist in tracking and reporting on campaign performance metrics.
• Collaborate with graphic designers and web developers to ensure brand consistency.
• Help manage the company's website and blog, ensuring content is up-to-date.
• Support the organization of marketing events and webinars.
• Stay informed about the latest digital marketing trends and best practices.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong understanding of digital marketing principles and channels.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Familiarity with digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp) is a plus.
• Creative thinking and an ability to generate fresh ideas.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Enthusiasm for digital marketing and a willingness to learn.
• Basic graphic design skills are an added advantage.

Benefits

• Exposure to a wide range of digital marketing strategies and tactics.
• Hands-on experience in campaign management and execution.
• Opportunity to work with diverse clients across various industries.
• A dynamic and creative agency environment in Stellenbosch .
• Mentorship from experienced marketing professionals.
• Professional development and training opportunities.
• Networking opportunities within the marketing and advertising sector.
• Competitive compensation package.
• Potential for contract extension or full-time role based on performance.
• Be part of a team that values innovation and results.