Brand Marketing Executive - FMCG Growth Brands

Placements24; Paarl; Hybrid; ZAR 360,000 - 600,000; Full time

Job summary

Placements24 is seeking an energetic Brand Marketing Executive to join its fully remote FMCG-focused team. You will develop and execute integrated marketing plans for growth brands, drive awareness, and increase market share.

Responsibilities include creating marketing materials for digital and traditional channels, analyzing consumer insights, monitoring campaign results, managing social media, coordinating with sales and product teams, and supporting launches while tracking ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in brand management or marketing, preferably FMCG.
• Proficiency in digital marketing, social media management, and content creation.
• Experience with market research and data analysis tools is a plus.

Responsibilities

• Develop and execute integrated marketing plans for assigned growth brands, focusing on driving brand awareness and market share.
• Create compelling marketing materials and content for digital and traditional channels, including social media, websites, email, and point-of-sale materials.
• Conduct market research and analyze consumer insights to inform brand strategies and growth opportunities.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
• Manage social media presence, engage with online communities, and respond to consumer inquiries.
• Collaborate with cross-functional teams, including sales, product development, and external agencies, to ensure successful brand initiatives.
• Assist in the planning and execution of product launches and promotional activities.
• Manage marketing budgets for assigned brands, ensuring efficient resource allocation and tracking ROI.
• Stay current with FMCG industry trends, competitor activities, and emerging marketing technologies.
• Support the Brand Manager in broader brand strategy development and execution.

Skills

Brand management

Marketing

Digital marketing

Social media management

Content creation

Market research

Education

Bachelor's degree in Marketing or related field

Tools

Data analysis tools

Job description

Our client, a fast-growing and dynamic company within the Fast-Moving Consumer Goods (FMCG) sector, is seeking an energetic and results-oriented Brand Marketing Executive to join their fully remote team. This position is dedicated to nurturing and expanding the market presence of our client's key growth brands. You will be responsible for developing and executing innovative marketing strategies, campaigns, and digital initiatives designed to increase brand awareness, drive consumer engagement, and ultimately boost sales. As a remote employee, you will have the autonomy to manage your responsibilities effectively while collaborating closely with a diverse, geographically dispersed team. This is an excellent opportunity for a passionate marketer to make a significant contribution to the success of exciting FMCG brands from anywhere, driving growth through creative and data-driven strategies.

Key Responsibilities

• Develop and execute integrated marketing plans for assigned growth brands, focusing on driving brand awareness and market share.
• Create compelling marketing materials and content for digital and traditional channels, including social media, websites, email, and point-of-sale materials.
• Conduct market research and analyze consumer insights to inform brand strategies and identify growth opportunities.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
• Manage social media presence, engage with online communities, and respond to consumer inquiries.
• Collaborate with cross-functional teams, including sales, product development, and external agencies, to ensure successful brand initiatives.
• Assist in the planning and execution of product launches and promotional activities.
• Manage marketing budgets for assigned brands, ensuring efficient resource allocation and tracking ROI.
• Stay current with FMCG industry trends, competitor activities, and emerging marketing technologies.
• Support the Brand Manager in broader brand strategy development and execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in brand management or marketing, preferably within the FMCG sector.
• Demonstrated understanding of brand marketing principles and execution.
• Proficiency in digital marketing, social media management, and content creation.
• Experience with market research and data analysis tools is a plus.