Senior FMCG Marketing Specialist

Placements24; Randburg; Sur place; ZAR 900 000 - 1 200 000; Plein temps

Avantages offerts par ce poste

Competitive salary package

Performance-based bonuses

Medical aid

Retirement fund contributions

Professional development opportunities

Exposure to a wide range of FMCGbrands

Collaborative marketing environment

Résumé du poste

Placements24 in Randburg, Gauteng, seeks a Senior FMCG Marketing Specialist to drive integrated campaigns across digital and traditional channels. You will lead brand initiatives, conduct market research, and collaborate with internal teams and agencies to boost engagement and sales.

The role demands 5+ years in FMCG marketing, strong analytical skills, and a strategic mindset. You will shape brand messaging, manage budgets, and stay ahead of trends in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 5 years of progressive experience in marketing within FMCG.
• Proven ability to develop and execute marketing campaigns across digital and traditional channels.
• Strong knowledge of digital channels incl. SEO, SEM, social media and content marketing.
• Analytical, data-driven, with strong project management and stakeholder skills.

Responsabilités

• Develop and implement integrated marketing strategies for FMCG brands.
• Conduct market research to identify consumer insights and trends.
• Oversee advertising, promotions, social media, and content creation.
• Manage brand positioning and messaging across touchpoints.
• Collaborate with sales, product development, and agencies to ensure alignment.
• Monitor budgets, track ROI, and report on campaign performance.
• Analyze key metrics and adjust strategies to improve outcomes.
• Identify opportunities for innovative marketing approaches.

Connaissances

Marketing strategy

Digital marketing

Brand management

Data analysis

Campaign management

Project management

Stakeholder communication

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

SEO/SEM tools

CRM platforms

Description du poste

About the Role

Our client, a progressive leader in the FMCG industry, is seeking a highly skilled and strategic Senior FMCG Marketing Specialist to join their vibrant marketing team in **Randburg, Gauteng**. This role is instrumental in developing and executing innovative marketing campaigns that enhance brand visibility, drive consumer engagement, and ultimately boost sales. The ideal candidate will possess a deep understanding of the FMCG market, strong analytical capabilities, and a proven track record in digital and traditional marketing strategies. You will be responsible for managing marketing projects from conception to completion, working collaboratively with various internal departments and external agencies. This is an exciting opportunity to contribute to the growth of well-known brands and make a significant impact within a dynamic and results-oriented company in **Gauteng**. We are seeking a creative thinker with a passion for marketing excellence and a desire to stay ahead of industry trends.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns across digital and traditional channels for assigned FMCG brands.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive activities in **Randburg**.
• Manage the execution of marketing initiatives, including advertising, promotions, social media, and content creation.
• Oversee brand positioning and ensure consistent brand messaging across all touchpoints.
• Collaborate with sales, product development, and agency partners to ensure alignment and successful campaign execution.
• Manage the marketing budget, track campaign performance, and provide ROI analysis.
• Monitor and analyze key marketing metrics (e.g., brand awareness, engagement, conversion rates) and adjust strategies as needed.
• Identify opportunities for innovation in marketing approaches and channels to reach target audiences effectively.
• Prepare marketing reports and presentations for senior management.
• Stay abreast of the latest marketing trends, technologies, and best practices within the FMCG sector in **Gauteng**.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in marketing, with a significant focus on the FMCG industry.
• Proven experience in developing and executing successful marketing campaigns, both digital and traditional.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent analytical and problem-solving skills, with a data-driven approach to marketing.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional written and verbal communication skills.
• Experience working with marketing agencies and managing external vendors.
• Proficiency in marketing analytics tools and platforms.
• Creative thinker with a passion for branding and consumer engagement in **Randburg**.

Benefits

• Competitive salary package commensurate with experience and qualifications.
• Performance-based bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and continuous learning.
• Exposure to a wide range of FMCG brands and marketing challenges.
• A vibrant and collaborative marketing environment in **Randburg**.