Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Incentives

Health insurance

Retirement plan

Paid time off

Professional development

Job summary

Placements24 is seeking a creative Marketing Specialist in Sandton, Gauteng, to drive integrated campaigns across digital and traditional channels. You will manage social media, content creation, and collaboration with internal teams and agencies to ensure brand consistency and high-impact campaigns.

The role is hybrid, with a focus on market research, campaign analysis, and ROI tracking to support sales objectives and brand growth in a fast-moving consumer goods environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1–3 years of FMCG marketing experience.
• Proficiency with digital marketing tools like Google Analytics.
• Strong writing and communication skills.

Responsibilities

• Assist in developing and executing integrated marketing campaigns across digital and traditional channels.
• Manage social media presence, content calendars, and community engagement.
• Create marketing collateral, including brochures, presentations, and website content.

Skills

Digital marketing

Campaign analysis

Content creation

Social media management

Google Analytics

Communication skills

Education

Bachelor's degree in Marketing

Tools

Google Ads

CMS (WordPress)

CRM tools

Job description

About the Role

Our client, a prominent and innovative company in the FMCG sector, is seeking a creative and data-driven Marketing Specialist to join their team in Sandton, Gauteng . This role is instrumental in developing and executing impactful marketing campaigns that enhance brand visibility, drive consumer engagement, and support sales objectives. You will work closely with the marketing team to manage various marketing initiatives, including digital marketing, content creation, and campaign analysis. The ideal candidate will have a solid understanding of modern marketing techniques, excellent communication skills, and a passion for the fast-moving consumer goods industry. This hybrid position offers the flexibility to balance remote strategic work with on-site collaboration and campaign execution in Sandton .

Key Responsibilities

• Assist in the development and execution of integrated marketing campaigns across digital and traditional channels.
• Manage social media presence, content calendars, and community engagement.
• Create compelling marketing collateral, including brochures, presentations, and website content.
• Conduct market research and analyze campaign performance data to identify trends and insights.
• Support the planning and execution of product launches and promotional activities.
• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
• Monitor industry trends and competitor marketing activities.
• Manage marketing budgets and track ROI for various initiatives.
• Assist in organizing events, trade shows, and other marketing activities.
• Contribute to the overall marketing strategy and brand development.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in marketing, preferably within the FMCG sector.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Excellent writing, editing, and communication skills.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience working in a hybrid environment, demonstrating strong remote collaboration capabilities.
• Creative thinking and a passion for innovative marketing approaches.
• Knowledge of the Sandton business environment is a plus.

Benefits

Our client offers a competitive salary, performance-based incentives, comprehensive medical aid and retirement fund benefits, paid time off, and ample opportunities for professional development and career growth. You will join a dynamic marketing team and contribute to the success of a leading FMCG company in Sandton, Gauteng .