Senior E-commerce Strategist

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Fully remote position

Career advancement opportunities

Access to cutting-edge tools

Data-driven culture

Job summary

Placements24 seeks a highly strategic Senior E-commerce Strategist to lead online growth from a fully remote location. You will craft data-driven plans to optimize the entire customer journey, from acquisition to retention, boosting profitability and market share.

The role requires strong analytics expertise, experience with GA/Adobe Analytics, and the ability to translate insights into actionable business strategies for a global online retail environment.

Qualifications

• 7+ years of experience in e-commerce strategy or related field.
• Strong analytics, data-driven decision making, and ability to translate data into business plans.
• Experience with digital marketing channels, SEO/SEM, and CRM strategies.

Responsibilities

• Develop and execute a comprehensive e-commerce strategy focused on acquisition, conversion, AOV, and CLTV.
• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
• Leverage web analytics, A/B testing, and reporting to improve conversion rates and user experience.
• Collaborate with marketing, product, and tech teams to align strategic initiatives.
• Oversee roadmap for platform development, features, and integrations to meet goals.

Skills

E-commerce strategy

Advanced analytics

Market research

A/B testing

Data visualization

Cross-functional collaboration

Strategic thinking

Communication skills

Education

Bachelor's or Master's in Business/Marketing/Economics

Tools

Google Analytics

Adobe Analytics

CRM software

Job description

About the Role

Our client is seeking a highly strategic and analytical Senior E-commerce Strategist to lead their online business growth initiatives, working remotely. This pivotal role involves developing and implementing data-driven strategies to optimize the entire e-commerce customer journey, from acquisition to retention, maximizing profitability and market share. You will analyze market trends, competitive landscapes, and customer behavior to identify new opportunities and drive innovation across digital channels. The ideal candidate possesses a deep understanding of e-commerce best practices, advanced analytics, and a proven ability to translate complex data into actionable business plans for a dynamic online retail environment.

Key Responsibilities

• Develop and execute a comprehensive e-commerce strategy focused on customer acquisition, conversion optimization, average order value (AOV) enhancement, and customer lifetime value (CLTV).
• Conduct in-depth market research, competitor analysis, and customer segmentation to identify strategic growth opportunities.
• Leverage web analytics, A/B testing, and other data analysis tools to drive continuous improvement of the online customer experience and conversion rates.
• Collaborate closely with marketing, product, and technology teams to ensure alignment and effective execution of strategic initiatives.
• Oversee the roadmap for e-commerce platform development, feature enhancements, and integrations to support strategic goals.
• Stay ahead of emerging e-commerce trends, technologies, and best practices, providing thought leadership and strategic recommendations.

Requirements

• Minimum of 7 years of experience in e-commerce strategy, online marketing, or a related field, with a proven track record of driving significant online growth.
• Expertise in e-commerce analytics platforms (e.g., Google Analytics, Adobe Analytics), A/B testing methodologies, and data visualization tools.
• Strong understanding of digital marketing channels, SEO/SEM, CRM, email marketing, and customer lifecycle management.
• Exceptional strategic thinking, analytical, and problem-solving abilities.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Bachelor's or Master's degree in Business, Marketing, Economics, or a related quantitative field.

Benefits

• Highly competitive salary and comprehensive executive benefits package.
• Fully remote position allowing for global flexibility.
• Significant opportunity for impact and career advancement within a growing company.
• Access to cutting-edge technology and tools for strategic analysis.
• A forward-thinking culture that values innovation and data-driven decision-making.