E-commerce Marketing Analyst

Placements24; Upington; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a data-driven E-commerce Marketing Analyst to join a fully remote team. You will dive into performance data, track KPIs, and deliver insights that optimize marketing campaigns and drive growth.

Responsibilities include analyzing channels, creating dashboards, running A/B tests, and collaborating with marketing to inform strategy. This role suits detail-oriented analysts focused on data-driven decision making.

Qualifications

• Proven experience as Marketing Analyst or Data Analyst for e‑commerce.
• Strong data interpretation and storytelling skills.
• Ability to translate data into actionable marketing insights.
• Excellent communication for remote teams.

Responsibilities

• Monitor and report performance across marketing channels (SEO, PPC, email, social).
• Build dashboards to track KPIs (conversion rate, CAC, ROI).
• Identify trends and provide optimization recommendations.
• Conduct A/B tests and experiments to measure impact.
• Collaborate with marketing to support strategy with data.

Skills

Data analysis

E-commerce metrics

Communication

Remote collaboration

Tools

Google Analytics

Excel

Tableau

Power BI

Job description

About the Role

Our client is seeking a data-driven and analytical E-commerce Marketing Analyst to join their fully remote team. This role is critical for diving deep into performance data to provide actionable insights that optimize marketing strategies and drive business growth. You will be responsible for tracking key metrics, analyzing campaign effectiveness, identifying trends, and generating reports that inform decision-making across the marketing department. This is an excellent opportunity for a detail-oriented analyst to contribute significantly to the success of an e-commerce business from a remote location.

Key Responsibilities

• Monitor, analyze, and report on the performance of various e-commerce marketing channels (SEO, PPC, email, social media, etc.).
• Develop dashboards and reports to track key performance indicators (KPIs) such as conversion rates, customer acquisition cost, and ROI.
• Identify trends, opportunities, and challenges within the data and provide actionable recommendations for marketing optimization.
• Conduct A/B testing and other experiments to measure the impact of marketing initiatives and website changes.
• Collaborate with the marketing team to understand campaign objectives and provide data-driven support for strategy development.
• Stay updated on the latest analytics tools and techniques relevant to e-commerce marketing.

Requirements

• Proven experience as a Marketing Analyst, Data Analyst, or similar role, with a focus on e-commerce.
• Strong proficiency in data analysis and visualization tools (e.g., Google Analytics, Excel, Tableau, Power BI).
• Excellent understanding of e-commerce metrics, digital marketing channels, and customer behavior.
• Ability to translate complex data into clear, concise, and actionable insights.
• Strong problem-solving skills and meticulous attention to detail.
• Effective communication skills, essential for collaborating with remote teams and presenting findings.

Benefits

• Competitive annual salary commensurate with experience.
• Fully remote work arrangement offering ultimate flexibility.
• Comprehensive health, dental, and vision insurance benefits.
• Generous paid time off and opportunities for professional development in data analytics.
• A collaborative and analytical work environment focused on data-driven decision-making.