E-commerce Social Media Lead

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Budget for professional development

Career advancement opportunities

Conferences attendance

Job summary

Placements24 is seeking an experienced E-commerce Social Media Lead to guide social strategy and execution in Stellenbosch. This hybrid role blends in-office collaboration with remote flexibility and focuses on driving measurable results for our e-commerce business.

Lead a team of content creators, define KPIs, supervise content across platforms, manage advertising budgets, analyze trends, and foster a thriving online community to boost brand growth.

Qualifications

• Extensive experience as a Social Media Manager/Lead with e-commerce focus.
• Proven leadership in managing a marketing team.
• Deep understanding of social platforms, analytics tools, and ads.
• Track record of campaigns yielding significant business results.
• Excellent strategic thinking, communication, and presentation.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and oversee social media strategies to support e-commerce sales and brand growth.
• Lead and mentor a team of social media specialists and content creators.
• Define KPIs and monitor progress toward business objectives.
• Oversee creation of high-quality content across platforms maintaining brand consistency.
• Manage social media advertising budgets, optimize campaigns for conversion, report ROI.
• Stay updated on trends and best practices.

Skills

Social media management

Leadership

Analytics tools

Advertising platforms

Strategic thinking

Communication

Presentation skills

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the Role

Our client is seeking an experienced and visionary E-commerce Social Media Lead to guide their social media strategy and execution in Stellenbosch . This hybrid role involves shaping the overall social media direction, managing a team of content creators, and ensuring all activities drive measurable results for our e-commerce business. You will be at the forefront of developing innovative campaigns, analyzing market trends, and fostering a strong online community. We are looking for a leader with a proven track record in social media management, a deep understanding of e-commerce dynamics, and the ability to inspire and mentor a team, combining the benefits of remote work with essential in-office collaboration.

Key Responsibilities

• Develop and oversee the execution of comprehensive social media strategies to support e-commerce sales and brand growth.
• Lead, mentor, and manage a team of social media specialists and content creators.
• Define key performance indicators (KPIs) for social media efforts and track progress towards business objectives.
• Oversee the creation of high-quality, engaging content across all social platforms, ensuring brand consistency.
• Manage social media advertising budgets, optimize campaigns for conversion, and report on ROI.
• Stay abreast of the latest social media trends, algorithm changes, and e-commerce best practices.

Requirements

• Extensive experience as a Social Media Manager or Social Media Lead , with a focus on e-commerce.
• Proven leadership experience in managing and developing a marketing team.
• Deep understanding of social media platforms, analytics tools, and advertising platforms.
• Demonstrated success in developing and executing social media strategies that drive significant business results.
• Excellent strategic thinking, communication, and presentation skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Attractive salary and bonus structure reflecting leadership experience.
• Hybrid work model providing flexibility and in-office team synergy.
• Significant opportunities for career advancement and leadership development.
• Budget for professional development and industry conferences.
• A dynamic, growth-oriented company culture with a strong emphasis on innovation.