Senior E-Commerce Social Media Leader — Hybrid Growth

Placements24; Gauteng; On-site; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Salary bonus potential

Professional development

Collaborative team

Exposure to cutting-edge strategies in

Health & wellness benefits

Job summary

Placements24 in Pretoria is seeking a creative Social Media Strategist to elevate the brand’s online presence in the fast-paced ecommerce space. You will shape the social voice, content pillars, and engagement tactics across relevant platforms to drive growth and audience loyalty.

You will develop and execute strategies, create engaging content, monitor trends, collaborate with the ecommerce team, and report on metrics to prove ROI.

Qualifications

• Experience crafting social media strategies for e-commerce.
• Strong content creation and copywriting skills with visual sensibility.
• Proficiency with social media tools and analytics platforms.

Responsibilities

• Develop and execute a comprehensive social media strategy for e-commerce growth, focusing on engagement, lead generation, and sales conversion.
• Create, curate, and manage published content across platforms, ensuring alignment with brand voice and marketing goals.
• Monitor social channels for trends, competitor activity, and customer feedback; adapt strategies accordingly.
• Engage with the online community, responding to comments/messages professionally.
• Collaborate with the e-commerce team to integrate social media with website promotions, product launches, and email campaigns.
• Track, analyze, and report on key metrics to demonstrate ROI and inform future strategies.

Skills

Social media strategy

Content creation

Copywriting

Social media management tools

Analytics

Tools

Buffer

Hootsuite

Job description

Our client is seeking a creative and strategic Social Media Strategist to elevate their brand presence and drive engagement within the competitive e-commerce landscape in Pretoria. This role requires a visionary individual who can craft and implement innovative social media strategies that align with business objectives, enhance brand perception, and foster a loyal online community. You will lead the charge in defining our social voice, content pillars, and engagement tactics across all relevant platforms. This is a fantastic opportunity to influence brand narrative and contribute to tangible growth in a fast-paced digital environment.

About the Role

Our client is seeking an experienced Social Media Strategist to elevate their brand presence and drive engagement within the competitive e-commerce landscape in Pretoria. This role requires a visionary individual who can craft and implement innovative social media strategies that align with business objectives, enhance brand perception, and foster a loyal online community. You will lead the charge in defining our social voice, content pillars, and engagement tactics across all relevant platforms. This is a fantastic opportunity to influence brand narrative and contribute to tangible growth in a fast-paced digital environment.

Key Responsibilities

• Develop and execute a comprehensive social media strategy tailored for e-commerce growth, focusing on engagement, lead generation, and sales conversion.
• Create, curate, and manage published content (images, video, written) across various social media platforms, ensuring it aligns with brand voice and marketing goals.
• Monitor social media channels for industry trends, competitor activity, and customer feedback, adapting strategies as needed.
• Engage with our online community, responding to comments and messages in a timely and professional manner to foster positive relationships.
• Collaborate with the e-commerce team to integrate social media efforts with website promotions, product launches, and email campaigns.
• Track, analyze, and report on key social media metrics (reach, engagement, conversion rates) to demonstrate ROI and inform future strategies.

Requirements

• Demonstrable experience as a Social Media Strategist or similar role, specifically within the e-commerce sector.
• Excellent content creation and copywriting skills with a keen eye for visual aesthetics.
• Proficiency in managing social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Strong understanding of social media algorithms, best practices, and emerging platforms.
• Ability to work independently and as part of a team in a fast-paced environment.
• A passion for digital trends and a proven ability to translate insights into actionable social media plans.

Benefits

• Attractive salary and potential for performance bonuses.
• Opportunities for professional development in social media marketing and digital strategy.
• A supportive team environment focused on innovation and creativity.
• Exposure to cutting-edge strategies in the e-commerce and social media industry.
• Comprehensive health and wellness benefits package.