Senior E-commerce Marketing Leader - Hybrid & ROI-Driven

Placements24; Johannesburg; Hybrid; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonuses

Comprehensive health benefits

Professional development opportunities

Employee discount

Job summary

Placements24 in Johannesburg is seeking a Senior E-commerce Marketing Manager to lead digital marketing efforts across multiple platforms and social media. You will drive online sales, enhance customer engagement, and strengthen brand loyalty through data-driven strategies and cross-functional collaboration.

The role requires 5–7 years of e-commerce marketing experience, strong ROI focus, and expertise in SEO/SEM, content, and paid media.

Qualifications

• 5–7 years of e-commerce marketing experience with social media and digital ads.
• Proven ROI-focused budgeting and campaign optimization.
• Expertise in SEO, SEM, content and email marketing.
• Experience with Shopify or Magento and analytics tools.
• Strong communication and leadership abilities; SA market experience desirable.

Responsibilities

• Develop and execute comprehensive e-commerce marketing strategies to drive online sales and market share.
• Manage and optimize paid campaigns across Google, Facebook, Instagram, and other channels.
• Create content for social media, email marketing, and landing pages, ensuring brand consistency.
• Analyze website traffic, sales data, and customer behavior to identify trends and insights.
• Run A/B tests on ads, landing pages, and emails to improve conversions.
• Manage the e-commerce budget to maximise ROI.
• Keep up-to-date with latest digital marketing trends and tools.
• Collaborate with product, sales, and customer service for a seamless journey.
• Monitor KPIs and report findings with actionable recommendations.

Skills

Data-driven marketing

Digital advertising

Social media marketing

SEO/SEM

Budget management

Team leadership

Education

Bachelor's degree in Marketing

Master's degree (optional)

Tools

Shopify

Magento

Google Analytics

Adobe Analytics

Job description

Placements24 in Johannesburg is seeking a Senior E-commerce Marketing Manager to lead digital marketing efforts across multiple platforms and social media. You will drive online sales, enhance customer engagement, and strengthen brand loyalty through data-driven strategies and cross-functional collaboration.

The role requires 5–7 years of e-commerce marketing experience, strong ROI focus, and expertise in SEO/SEM, content, and paid media.