E-commerce Growth & Digital Marketing Lead

Placements24; Sandton; Híbrido; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement

Career development opportunities

Dynamic team environment

Descripción de la vacante

Placements24 in Sandton, Gauteng, is seeking an E-commerce Marketing Lead to steer online marketing across SEO, SEM, social, email, and content. This hybrid role requires leadership and data-driven decision making to drive customer acquisition, engagement, and sales growth from the Sandton office.

You will oversee budgeting, analytics, affiliate programs, and collaboration with cross-functional teams to optimize performance in a dynamic e-commerce environment.

Formación

• Bachelor’s degree in Marketing, Business Administration or related field.
• 5+ years of experience in e-commerce marketing with a proven track record.
• Experience in integrated digital marketing campaigns across channels.
• Strong knowledge of SEO, SEM, social media advertising, email marketing and content strategy.
• Proficiency with marketing analytics tools and e-commerce platforms.

Responsabilidades

• Develop and execute an overarching e-commerce marketing strategy aligned with business objectives.
• Lead and manage digital marketing channels including SEO, SEM, paid social, email, and content marketing.
• Oversee campaigns to drive traffic, conversions and customer loyalty.
• Manage the e-commerce marketing budget to maximize ROI.
• Analyze campaign data, provide insights and recommendations for optimization.
• Conduct market research and competitive analysis to identify trends.
• Collaborate with e-commerce platform, creative and sales teams for seamless execution.
• Develop and manage affiliate marketing and influencer programs.
• Stay updated on trends and best practices in e-commerce marketing.
• Mentor and guide junior marketing team members.

Conocimientos

Leadership

Data analytics

SEO

SEM

Social media

Email marketing

Content strategy

Budget management

Cross-functional teams

Strategy development

Educación

Bachelor's degree in Marketing/Business Administration

Master's degree (advantage)

Herramientas

Google Analytics

E-commerce platforms

Descripción del empleo

Placements24 in Sandton, Gauteng, is seeking an E-commerce Marketing Lead to steer online marketing across SEO, SEM, social, email, and content. This hybrid role requires leadership and data-driven decision making to drive customer acquisition, engagement, and sales growth from the Sandton office.

You will oversee budgeting, analytics, affiliate programs, and collaboration with cross-functional teams to optimize performance in a dynamic e-commerce environment.