Senior E-commerce & Digital Marketing Specialist

Placements24; Vereeniging; Ibrido; ZAR 480.000 - 700.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Bonuses

Remote-first culture

Paid time off

Product discounts

Professional development

Descrizione del lavoro

Placements24 seeks a Senior E-commerce & Digital Marketing Specialist to lead online sales growth for a leading beauty and wellness brand. This fully remote role focuses on SEO, SEM, email, content, and social media across a South Africa-wide remit.

You will analyze performance data, optimize the storefront, manage campaigns, and collaborate with creators and developers to ensure a cohesive brand message. Remote-first culture offered.

Competenze

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• Minimum of 5 years in e-commerce management and digital marketing, preferably in beauty/wellness.
• Proven track record of driving online sales growth and digital campaigns.
• Strong knowledge of SEO, SEM, social media, content marketing and email marketing.
• Experience with Shopify/WooCommerce and analytics tools like Google Analytics.
• Excellent written and verbal communication; data-driven decision maker.

Mansioni

• Develop and implement comprehensive e-commerce strategies to maximize online sales.
• Optimize the e-commerce site for conversions and user experience.
• Plan and manage SEM campaigns across Google/Bing with ROI focus.
• Lead SEO initiatives to improve organic rankings and traffic.
• Drive social media initiatives, content, and paid campaigns.
• Create and manage email marketing campaigns and customer journeys.
• Analyze traffic, sales, and campaigns, delivering data-driven insights.
• Collaborate with content creators, designers, and developers for cohesive branding.
• Oversee online marketplaces and partnerships as needed.

Conoscenze

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Data-driven

Strategic thinking

Campaign management

Team collaboration

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Shopify

WooCommerce

Google Analytics

Descrizione del lavoro

About the Role

Our client, a leading online retailer in the beauty & wellness sector, is seeking a highly skilled Senior E-commerce & Digital Marketing Specialist to join their dynamic team. This **fully remote** position is perfect for a strategic thinker with a passion for online sales and digital engagement. You will be responsible for driving online revenue growth, optimizing the e-commerce platform, and executing comprehensive digital marketing campaigns. This role requires a deep understanding of SEO, SEM, social media marketing, content strategy, and email marketing, all within the context of the beauty and wellness market. The ideal candidate is data-driven, innovative, and adept at leveraging digital channels to connect with consumers. As a remote employee, you will have the flexibility to work from anywhere in **South Africa**, contributing to a global e-commerce strategy. We foster a collaborative **remote-first** culture, providing the tools and support needed for success. This is an exceptional opportunity to shape the online presence of a prominent beauty brand and drive significant business impact.

Key Responsibilities

• Develop and execute comprehensive e-commerce strategies to maximize online sales and customer lifetime value.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly experience and efficient conversion funnel.
• Plan and implement paid search (SEM) campaigns across platforms like Google Ads and Bing Ads, managing budgets and optimizing for ROI.
• Develop and execute Search Engine Optimization (SEO) strategies to improve organic search rankings and drive website traffic.
• Manage social media marketing initiatives, creating engaging content, running targeted ad campaigns, and fostering community interaction.
• Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated customer journeys.
• Analyze website traffic, sales data, and campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest e-commerce trends, digital marketing best practices, and competitor activities.
• Collaborate with content creators, designers, and web developers to ensure cohesive brand messaging and a seamless online customer journey.
• Manage online marketplaces and partnerships as needed.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 5 years of experience in e-commerce management and digital marketing, with a focus on the beauty or wellness industry.
• Proven track record of driving online sales growth and managing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Experience working in a **fully remote** setting is highly preferred.
• Self-motivated, organized, and able to manage multiple projects effectively in a virtual environment.

Benefits

• Competitive salary commensurate with experience.
• Performance-based bonuses and profit-sharing opportunities.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and remote work flexibility.
• Opportunities for professional development and attending industry conferences.
• A collaborative and supportive **remote-first** work culture.
• Employee discounts on beauty and wellness products.
• Work from anywhere within **South Africa**.