E-commerce Data Analyst

Placements24; Noord-Kaap; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary package

Access to advanced analytics tools

Employee discounts on company products

Collaborative Kimberley office

Job summary

Placements24 is seeking an analytical E-commerce Data Analyst to transform raw data into actionable insights that drive growth and decision-making. You will track and report on key e-commerce metrics, customer behavior, and market trends.

This on-site role in Kimberley requires collaboration with marketing, sales, and product teams to optimize campaigns, website performance, and customer experience.

Qualifications

• Minimum of 3 years of experience as a Data Analyst, with a strong focus on e-commerce or digital marketing analytics.
• Proficiency in SQL, Python or R, and advanced Excel skills.
• Experience with web analytics platforms like Google Analytics, Adobe Analytics, or similar.
• Strong understanding of statistical analysis, data modeling, and A/B testing methodologies.
• Excellent data visualization and reporting skills, with the ability to present complex information clearly and effectively.
• Strong problem-solving skills and the ability to work independently and collaboratively in a team environment.

Responsibilities

• Collect, clean, and analyze large datasets from various sources, including website analytics, sales data, marketing campaigns, and customer feedback.
• Develop and maintain dashboards and reports to track KPIs related to website traffic, conversion rates, sales, CAC, and CLV.
• Identify trends, patterns, and anomalies in data, and translate findings into clear, concise, and actionable recommendations for the marketing, sales, and product teams.
• Collaborate with stakeholders to understand their data needs and provide ad-hoc reporting and analysis as required.
• Present findings and recommendations to management and cross-functional teams, ensuring data-driven insights are understood and acted upon.

Skills

Data analysis

E-commerce analytics

Statistical analysis

Problem-solving

Team collaboration

Tools

SQL

Python

R

Excel

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking a highly analytical and detail-oriented E-commerce Data Analyst to transform raw data into actionable insights that drive business growth and strategic decision-making. You will be responsible for tracking, analyzing, and reporting on key e-commerce metrics, customer behavior, and market trends. Your insights will be crucial for optimizing marketing campaigns, improving website performance, and enhancing the overall customer experience. This role requires an on-site presence in our Kimberley office, fostering close collaboration with various departments.

Key Responsibilities

• Collect, clean, and analyze large datasets from various sources, including website analytics, sales data, marketing campaigns, and customer feedback.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to website traffic, conversion rates, sales, customer acquisition cost (CAC), and customer lifetime value (CLV).
• Identify trends, patterns, and anomalies in data, and translate findings into clear, concise, and actionable recommendations for the marketing, sales, and product teams.
• Conduct deep-dive analyses into customer behavior, purchase patterns, and site usability to identify opportunities for conversion rate optimization (CRO).
• Collaborate with stakeholders to understand their data needs and provide ad-hoc reporting and analysis as required.
• Present findings and recommendations to management and cross-functional teams, ensuring data-driven insights are understood and acted upon.

Requirements

• Minimum of 3 years of experience as a Data Analyst , with a strong focus on e-commerce or digital marketing analytics.
• Proficiency in data analysis tools such as SQL, Python or R, and advanced Excel skills.
• Experience with web analytics platforms like Google Analytics, Adobe Analytics, or similar.
• Strong understanding of statistical analysis, data modeling, and A/B testing methodologies.
• Excellent data visualization and reporting skills, with the ability to present complex information clearly and effectively.
• Strong problem-solving skills and the ability to work independently and collaboratively in a team environment.

Benefits

• Competitive annual salary package.
• Opportunity to work with complex data sets and make a significant impact on business strategy.
• Access to advanced analytics tools and professional development resources.
• Employee discounts on company products.
• A collaborative office environment in Kimberley , with a focus on data-driven decision-making.