Senior E-commerce Analyst

Placements24; South Africa; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Office in Polokwane

Job summary

Placements24 seeks a Senior E-commerce Analyst in Polokwane, Limpopo, to lead data-driven decisions across online sales, marketing, and user experience. You will transform complex data into clear recommendations, driving conversion optimization and revenue growth in a hybrid work setting.

You will build dashboards in Tableau or Power BI, work with SQL, Python and R, run A/B tests, monitor KPIs, and present insights to senior management.

Qualifications

• Bachelor's degree in a quantitative field.
• 5+ years in e-commerce analytics or similar.
• Proficiency with web analytics tools (GA, Adobe).
• Strong data manipulation with SQL, Python, R.
• Experience with data visualization tools (Tableau, Power BI, Looker).
• Solid knowledge of A/B testing and statistics.
• Excellent analytical and communication skills.

Responsibilities

• Analyze e-commerce data to identify trends and insights.
• Develop and maintain dashboards and reports using Tableau/Power BI.
• Identify KPIs and track progress towards business goals.
• Provide data-driven recommendations to optimize conversion and AOV.
• Conduct A/B testing and experiments to evaluate changes.
• Monitor market trends and competitor performance.

Skills

Web analytics

SQL

Python

R

Tableau

Power BI

Looker

A/B testing

Statistical analysis

Communication

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leading online fashion retailer, is seeking an experienced Senior E-commerce Analyst to join their data-driven team. This role operates on a **hybrid model**, requiring presence in the **Polokwane, Limpopo** office with flexibility for remote work. You will be responsible for diving deep into e-commerce data, identifying trends, and providing actionable insights to optimize online sales, marketing campaigns, and user experience. We are looking for a highly analytical and strategic individual with a proven track record in e-commerce analytics, web analytics, and data visualization. The ideal candidate will possess strong technical skills in data manipulation and reporting, coupled with the ability to translate complex data into clear, concise recommendations for business stakeholders. This is a critical role that will directly influence our client's e-commerce strategy and growth initiatives in the **Limpopo** region.

Key Responsibilities

• Analyze e-commerce website performance, user behavior, sales data, and marketing campaign effectiveness.
• Develop and maintain dashboards and reports using data visualization tools (e.g., Tableau, Power BI).
• Identify key performance indicators (KPIs) and track progress towards business objectives.
• Provide data-driven insights and recommendations to optimize conversion rates, average order value, and customer lifetime value.
• Conduct A/B testing and other experiments to evaluate the impact of website changes and marketing initiatives.
• Monitor market trends and competitor performance through data analysis.
• Collaborate with marketing, product, and technology teams to translate insights into actionable strategies.
• Present findings and recommendations to senior management and relevant stakeholders.
• Ensure data accuracy and integrity across all reporting and analysis.
• Stay abreast of the latest trends and tools in e-commerce analytics and data science.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business, or a related quantitative field.
• Minimum of 5 years of experience in e-commerce analytics, web analytics, or a similar analytical role.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics.
• Strong experience with data manipulation and analysis tools (e.g., SQL, Python, R).
• Expertise in data visualization tools (e.g., Tableau, Power BI, Looker).
• Solid understanding of A/B testing methodologies and statistical analysis.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Experience in the e-commerce or retail industry is highly preferred.
• Ability to work independently and collaboratively in a hybrid work environment.

Benefits

• Our client offers a competitive salary and potential performance-based bonuses.
• Comprehensive medical aid and wellness benefits are provided.
• Opportunities for continuous professional development and training in advanced analytics are available.
• Enjoy the flexibility of a hybrid work model, combining office collaboration in Polokwane with remote work.
• Be part of a data-centric culture that values insights and innovation.
• Paid annual leave and public holidays are standard.
• Our client provides a modern office environment and the necessary tools for effective remote work.
• Opportunities to directly impact business strategy through data are significant.
• The company fosters a dynamic and results-oriented team atmosphere.