Senior E‑Commerce Activation & Category Strategy Lead

Procter & Gamble; Gauteng; On-site; ZAR 1,000,000 - 1,800,000; Full time

Job summary

Procter & Gamble in Johannesburg seeks a Senior Sales Manager - E-com Activation & Category Strategy to lead the end-to-end online activation across marketplaces, Q-Com platforms, and retailer-owned sites.

You will translate brand and category strategy into digital shelf excellence, retailer media, pricing, promotions and innovation plans, partnering with KAM, Marketing and Supply to drive profitable e-com growth.

Qualifications

• Bachelor's degree in Commerce, Business Science, Marketing, Digital Commerce or related field.
• 7–10 years of progressive e-com, digital commerce, shopper marketing, category management or retail media experience in FMCG or leading retailers.
• Proven ability to translate shopper, search, content, media and sales data into clear commercial actions and measurable results.
• Experience managing agencies, media partners, digital-shelf platforms or external technology providers.
• Knowledge of e-com KPIs, including traffic, conversion, share of search, content compliance, availability, ROAS and promotional ROI.
• Advanced proficiency in Excel and PowerPoint; experience with digital shelf analytics and e-com measurement tools.

Responsibilities

• Set and lead e-com activation and category strategy across pure-play, Q-Com and retailer-owned online platforms.
• Own digital shelf excellence across the portfolio, including product titles, descriptions, taxonomy, keywords, images, video, enhanced content, ratings and reviews.
• Improve visibility and conversion through retailer search optimization and testing.
• Ensure content accuracy and consistency across platforms and launches.
• Build retailer media strategy and annual investment plan aligned to priorities and calendars.
• Lead sponsored search, display, and audience-targeted media campaigns with partners.
• Manage campaign briefs, budgets, execution, optimization and post-campaign learning with ROAS accountability.
• Develop retailer-specific category growth strategies including assortment, pricing, merchandising and promotions.
• Translate consumer data into persuasive category stories and partner recommendations.
• Lead activation plans for innovation launches with content readiness and media support.
• Collaborate with KAM, Brand Marketing, A&I and Product Supply on priorities and forecasting.
• Define and report scorecards covering content compliance, availability, search visibility, traffic, conversion, media efficiency, share and sales.
• Manage agencies and retailer media networks with clear standards.

Skills

Digital shelf

Retail media

Data analysis

Agency management

Excel & PPT

Education

Bachelor's degree in Commerce/Marketing/Digital fields

Tools

Excel advanced

PowerPoint

Job description

Procter & Gamble in Johannesburg seeks a Senior Sales Manager - E-com Activation & Category Strategy to lead the end-to-end online activation across marketplaces, Q-Com platforms, and retailer-owned sites.

You will translate brand and category strategy into digital shelf excellence, retailer media, pricing, promotions and innovation plans, partnering with KAM, Marketing and Supply to drive profitable e-com growth.