E-Commerce Growth Lead - Digital Marketing Manager

Placements24; Soweto; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Placements24 in Gauteng's Soweto is seeking a Digital Marketing Manager to lead our e-commerce marketing efforts and drive online sales and brand visibility. You will develop and execute campaigns across SEO, SEM, social media, email and content marketing; optimise the online store for conversions; and mentor a small marketing team to deliver measurable results in a fast-paced environment.

This role focuses on expanding market reach and performance for our Gauteng-based business, with hands-on

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Experience with e-commerce platforms and analytics tools.
• Strong analytical skills to drive business growth.
• Excellent leadership and project management abilities.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels.
• Manage and optimize the company's e-commerce website to improve conversions.
• Oversee social media strategy, content creation and community engagement.
• Plan and manage paid advertising campaigns to maximize ROI.
• Analyze campaign performance and market trends to inform decisions.
• Mentor a small marketing team to foster a results-driven environment.

Skills

Digital marketing

SEO/SEM

Social media

Analytics

Leadership

Tools

Google Analytics

Google Ads

Shopify/WooCommerce

Job description

Placements24 in Gauteng's Soweto is seeking a Digital Marketing Manager to lead our e-commerce marketing efforts and drive online sales and brand visibility. You will develop and execute campaigns across SEO, SEM, social media, email and content marketing; optimise the online store for conversions; and mentor a small marketing team to deliver measurable results in a fast-paced environment.

This role focuses on expanding market reach and performance for our Gauteng-based business, with hands-on