Senior E-Commerce Growth & Activation Lead

Telesure Investment Holdings (Pty) Ltd.

Johannesburg

On-site

ZAR 900,000 - 1,600,000

Full time

6 days ago

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Job summary

Telesure Investment Holdings (Pty) Ltd. in Johannesburg seeks a Senior Sales Manager for E-com Activation & Category Strategy.

You will lead end-to-end online activation across marketplaces and retailer-owned sites, translating brand and category strategy into a superior digital shelf, retailer media and profitable e-com growth across categories. Partner with KAM, Brand Marketing, Analytics and Finance to align priorities, investment plans and forecasts.

Qualifications

Bachelor's degree in Commerce, Business Science, Marketing, Digital Commerce or a related field.
7-10 years’ progressive experience in e-com, digital commerce, shopper marketing, category management or retail media within FMCG or a leading retailer/marketplace.
Ownership of digital shelf, retailer media and online category or commercial activation across multiple brands or categories.
Ability to translate shopper, search, content, media and sales data into clear commercial actions and measurable results.
Experience managing agencies, media partners, digital-shelf platforms or external technology providers.
Knowledge of e-com KPIs, including traffic, conversion, share of search, content compliance, availability, ROAS and promotional ROI.
Advanced proficiency in Excel and PowerPoint; experience with digital shelf analytics, retailer media and e-com measurement tools.

Responsibilities

Set and lead the e-com activation and category strategy across pure-play, Q-Com and retailer-owned online platforms.
Own digital shelf excellence across the portfolio, including product titles, descriptions, taxonomy, keywords, images, video, enhanced content, ratings and reviews.
Improve visibility and conversion through retailer search optimization and continuous testing.
Ensure accurate, compliant and consistent product content across platforms and launches.
Build the retailer media strategy and annual investment plan, aligned to brand priorities, retailer calendars and customer JBPs.
Lead sponsored search, display, audience-targeted media campaigns in partnership with customers, brand teams and agencies.
Manage campaign briefing, budgets, execution, optimization and post-campaign learning, with clear accountability for ROAS, incrementality and profitable sales growth.
Develop retailer-specific category growth strategies covering assortment, pricing, merchandising, promotions and portfolio priorities.
Translate consumer, shopper and e-com data into persuasive category stories and recommendations for retail partners.
Lead the e-com activation plan for innovation launches, ensuring content readiness, media support, availability and visibility from day 1.
Partner closely with KAM, Brand Marketing, A&I, Finance and Product Supply to align priorities, investment, forecasting and execution.
Define and report a scorecard covering content compliance, availability, search visibility, traffic, conversion, media efficiency, share and sales.
Manage relevant agencies, technology partners and retailer media networks, setting clear standards and ensuring disciplined delivery.
Build Org capability through playbooks, training and best-practice sharing and stay ahead of emerging e-com, retail-media, shopper trends.