Field Guide – Karoo, Western Cape

Hospitalityandoutdoor; South Africa; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

P&G in Johannesburg seeks a Senior Sales Manager for E-com Activation & Category Strategy to drive online growth across marketplaces and retailer sites. You will translate brand and category strategy into a strong digital shelf, high-return retailer media, and channel-specific plans.

You will collaborate with KAM, Brand Marketing, A&I, Finance and Product Supply to ensure alignment, forecasting and execution, building repeatable capabilities for profitable e-com growth.

Qualifications

• Bachelor's degree in Commerce, Business Science, Marketing, Digital Commerce or related field.
• 7-10 years' progressive e-com/digital commerce experience in FMCG or retail.
• Demonstrated ownership of digital shelf, retailer media and online activation across multiple brands.
• Translate shopper data into clear commercial actions and ROI.
• Experience managing agencies, media partners, and digital-shelf platforms.
• Knowledge of e-com KPIs: traffic, conversion, content compliance, ROAS.

Responsibilities

• Set and lead e-com activation and category strategy across pure-play and retailer online platforms.
• Own digital shelf excellence: product titles, taxonomy, keywords, images, content.
• Improve visibility and conversion via retailer search optimization.
• Ensure accurate, compliant content across platforms and launches.
• Build retailer media strategy and annual investment plan.
• Lead sponsored search, display campaigns with partners and teams.
• Manage briefs, budgets, execution, optimization, and learnings for ROAS and growth.
• Develop category growth strategies for assortment, pricing, promotions.
• Translate data into category stories for retailers.
• Lead activation for launches with content readiness and visibility.
• Collaborate with KAM, Brand Marketing, A&I, Finance, and Product Supply.
• Define and report scorecards on content, availability, traffic, and sales.
• Manage agencies and retailer media networks with clear standards.
• Build org capability via playbooks, training and best-practice sharing.

Skills

Digital shelf

Retail media

E-commerce activation

Data to actions

Agency management

Excel

PowerPoint

KPIs

Education

Bachelor's degree in Commerce/Business

Tools

Excel (Advanced)

PowerPoint

Retail media platforms

SEO tools

Job description

JOHANNESBURG GENERAL OFFICE
Full time
R
Job Location
JOHANNESBURG GENERAL OFFICE
Job Description
The Senior Sales Manager - E-com Activation & Category Strategy, leads P&G's end-to-end online activation agenda across pure-play marketplaces, Q-Com platforms and retailer-owned e-com sites. Working alongside the E-com Key Account Manager, Analytics & Insights, Product Supply and Finance, the role translates brand and category strategy into a superior digital shelf, high-return retailer media, and channel-specific assortment, price-pack, promotion and innovation plans. The role is accountable for improving discoverability, conversion, content accuracy and activation effectiveness, while building repeatable capabilities that accelerate profitable e-com growth across categories.

Key Responsibilities

• Set and lead the e-com activation and category strategy across pure-play, Q-Com and retailer-owned online platforms.
• Own digital shelf excellence across the portfolio, including product titles, descriptions, taxonomy, keywords, images, video, enhanced content, ratings and reviews.
• Improve visibility and conversion through retailer search optimization and continuous testing.
• Ensure accurate, compliant and consistent product content across platforms and launches.
• Build the retailer media strategy and annual investment plan, aligned to brand priorities, retailer calendars and customer JBPs.
• Lead sponsored search, display, audience-targeted media campaigns in partnership with customers, brand teams and agencies.
• Manage campaign briefing, budgets, execution, optimization and post-campaign learning, with clear accountability for ROAS, incrementality and profitable sales growth.
• Develop retailer-specific category growth strategies covering assortment, pricing, merchandising, promotions and portfolio priorities.
• Translate consumer, shopper and e-com data into persuasive category stories and recommendations for retail partners.
• Lead the e-com activation plan for innovation launches, ensuring content readiness, media support, availability and visibility from day 1.
• Partner closely with KAM, Brand Marketing, A&I, Finance and Product Supply to align priorities, investment, forecasting and execution.
• Define and report a scorecard covering content compliance, availability, search visibility, traffic, conversion, media efficiency, share and sales.
• Manage relevant agencies, technology partners and retailer media networks, setting clear standards and ensuring disciplined delivery.
• Build Org capability through playbooks, training and best-practice sharing and stay ahead of emerging e-com, retail-media, shopper trends.

Qualifications

• Essential:
  • A completed Bachelor's degree in Commerce, Business Science, Marketing, Digital Commerce or a related field.
  • A minimum of 7-10 years' progressive experience in e-com, digital commerce, shopper marketing, category management or retail media within FMCG, consumer goods or a leading retailer/marketplace.
  • Demonstrated ownership of digital shelf, retailer media and online category or commercial activation across multiple brands or categories.
  • Proven ability to translate shopper, search, content, media and sales data into clear commercial actions and measurable results.
  • Experience managing agencies, media partners, digital-shelf platforms or external technology providers.
  • Knowledge of e-com KPIs, including traffic, conversion, share of search, content compliance, availability, ROAS and promotional ROI.
  • Advanced proficiency in Excel and PowerPoint; experience with digital shelf analytics, retailer media and e-com measurement tools.
• Preferred:
  • Hands-on experience with leading marketplaces, Q-Com players and retailer-owned e-com platforms; RSA retail experience is advantageous.
  • Experience with sponsored search, retailer display media, audience targeting, content syndication, SEO and ratings-and-reviews.
  • Experience shaping online assortment, price-pack architecture, promotional strategy and digital launch plans for FMCG categories.
  • Familiarity with platforms and partners such as Amazon, Takealot, Checkers Sixty60, Pick n Pay and Woolies Dash is advantageous.

Job Schedule
Full time

Job Number
R

Job Segmentation
Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world's largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Company Culture

We are an equal opportunity employer and value diversity at our company. We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.