Senior Digital Marketing Strategist (Remote)

Placements24; Stellenbosch; Remote; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary package

Health benefits

Retirement savings plan

Professional development opportunities

Job summary

Placements24 is seeking a Senior Digital Marketing Strategist for a fully remote, data-driven role in our growing e-commerce portfolio. You will own end-to-end campaigns across SEO, SEM, social, email, and content marketing to boost brand visibility and revenue from anywhere.

You will lead strategy development, manage budgets, analyze performance with Google Analytics, and collaborate with sales, product, and creative teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of progressive digital marketing experience.
• Proficient in SEO, SEM, social media, email, and content marketing.
• Strong analytics and ability to translate data into strategy.
• Experience with advertising budgets and ROI optimization.

Responsibilities

• Develop and execute data-driven digital marketing strategies across channels.
• Manage SEO/SEM campaigns to improve rankings and traffic.
• Oversee social media, content creation, and community engagement.
• Plan and run email marketing campaigns with segmentation and automation.
• Analyze campaign performance and report insights.
• Collaborate with sales, product, and creative teams.
• Stay current with digital marketing trends and best practices.
• Manage the digital marketing budget and optimize ROI.
• Conduct market research and competitive analysis.

Skills

Digital marketing strategy

SEO/SEM

Social media marketing

Email marketing

Content marketing

Data analysis

Google Analytics

Marketing automation

Copywriting

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Master's degree advantageous

Tools

Google Ads

Bing Ads

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce business, is seeking a Senior Digital Marketing Strategist to join their fully remote team. This role is critical for developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will be a strategic thinker with deep expertise across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. This is an exceptional opportunity for a seasoned digital marketer to take ownership of the company's online presence and drive measurable results from anywhere.

We are looking for a data-driven, creative, and results-oriented professional who thrives in a remote, fast-paced environment and can craft compelling online strategies.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to achieve business objectives across all relevant online channels.
• Manage and optimize SEO/SEM campaigns to improve organic rankings and drive qualified traffic.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive brand messaging.
• Conduct market research and competitive analysis to identify new opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is advantageous.
• A minimum of 7 years of progressive experience in digital marketing, with a proven track record of developing and executing successful strategies.
• In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media marketing, email marketing, and content marketing.
• Proficiency with web analytics tools such as Google Analytics, and familiarity with marketing automation platforms.
• Strong analytical skills with the ability to interpret data and translate insights into strategic actions.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Experience in managing digital advertising budgets and optimizing campaign performance for ROI.
• Demonstrated ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Creative thinking and problem-solving skills are essential for this role.
• Experience in e-commerce marketing is a significant plus.

Benefits

• This fully remote position offers unparalleled flexibility and the opportunity to work from any location.
• Our client provides a competitive salary package, comprehensive health benefits, and a retirement savings plan.
• Employees are encouraged to pursue continuous professional development with access to online courses, workshops, and industry conferences.
• The company cultivates a supportive and collaborative remote work culture, valuing innovation and individual contribution.
• This role offers a challenging and rewarding opportunity to significantly shape the digital marketing efforts of a growing e-commerce business.