Digital Marketing Strategist

Placements24; Bloemfontein; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Highly competitive salary with bonuses

Global health coverage and retirement

Generous annual leave and development

Fully remote setup and work-life

Access to cutting-edge marketing tech

Job summary

Placements24 is seeking a highly strategic Digital Marketing Strategist to lead our remote marketing vision. This role requires translating business goals into data-informed campaigns across SEO, SEM, content, social, and email channels.

You will identify market opportunities, define audience personas, and guide integrated strategies while collaborating with teams worldwide. A master's degree and 7+ years of experience are preferred for this senior position.

Qualifications

• Master's degree in Marketing, Business, or related quantitative field.

Responsibilities

• Develop and articulate multi-channel digital marketing strategies.
• Conduct market research and competitive analysis.
• Define target audience segments and customer personas.
• Plan and execute integrated digital marketing campaigns (SEO/SEM/content/social/email).
• Establish KPIs and monitor performance for continuous improvement.
• Collaborate with marketing, sales, and product teams remotely to ensure cohesive brand messaging.

Skills

Strategic thinking

Analytical skills

Communication

Remote collaboration

Education

Master's Degree in Marketing

Tools

Marketing automation platforms

Job description

About the Role

Our client, a leader in the tech industry, is seeking a highly strategic and forward-thinking Digital Marketing Strategist to join their fully remote team. This role is pivotal in defining and driving the company's overall digital marketing vision and roadmap. You will be responsible for identifying new market opportunities, developing innovative campaign concepts, and guiding the implementation of integrated digital strategies across all relevant channels. The ideal candidate possesses a deep understanding of the evolving digital landscape, strong analytical capabilities, and a proven ability to translate business objectives into effective, data-informed marketing plans, working entirely from a remote location.

Key Responsibilities

• Develop and articulate comprehensive, multi-channel digital marketing strategies that align with overarching business goals.


• Conduct market research and competitive analysis to identify emerging trends, opportunities, and potential threats.


• Define target audience segments and create detailed customer personas to inform campaign development.


• Oversee the planning and execution of integrated digital marketing campaigns, including SEO, SEM, content marketing, social media, and email marketing.


• Establish key performance indicators (KPIs) and success metrics for all digital marketing initiatives, monitoring performance and driving continuous improvement.


• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging and maximum campaign impact, managing these relationships remotely.

Requirements

• Master's degree in Marketing, Business, or a related quantitative field.


• 7+ years of experience in digital marketing, with a strong emphasis on strategy development and execution.


• Proven track record of creating and implementing successful, data-driven digital marketing strategies that have driven significant business growth.


• Expertise in SEO, SEM, content strategy, social media marketing, email marketing, and marketing automation platforms.


• Advanced analytical skills, with the ability to interpret complex data and translate it into actionable insights.


• Exceptional strategic thinking, problem-solving, and communication skills, with experience working in a remote team environment.

Benefits

• Highly competitive salary with significant performance-based bonuses.


• Comprehensive global health coverage and retirement benefits.


• Generous annual leave and professional development budget.


• A fully remote working setup with excellent work-life balance.


• Access to cutting-edge marketing technology and resources.