Senior Digital Marketing Specialist - Entertainment Sector

Placements24; Gauteng; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Bonuses

Remote work

Events access

Professional development

Paid time off

Job summary

Placements24 in South Africa seeks a Senior Digital Marketing Specialist to lead online presence and engagement strategies for a prominent arts and entertainment brand in Tembisa, Gauteng. You will develop and execute comprehensive digital plans aimed at brand awareness, lead generation, and audience growth.

The ideal candidate has 5+ years in digital marketing, a Bachelor's in Marketing or Communications, and proven success across SEO/SEM, content, social media, email marketing, and analytics

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of digital marketing experience, preferably in entertainment/arts.
• Proven success in data-driven digital campaigns across multiple channels.
• Proficiency in SEO/SEM, content marketing, social media, email marketing, and analytics.

Responsibilities

• Develop and manage digital marketing strategies across platforms.
• Create engaging content to boost audience interaction and loyalty.
• Monitor website traffic, campaign performance, and ROI via analytics.
• Optimize campaigns for reach, engagement, and conversion.
• Manage social communities and respond to inquiries.
• Collaborate with internal teams to align marketing efforts.
• Oversee the digital marketing budget and reporting to seniors.

Skills

Digital marketing

SEO/SEM

Content creation

Analytics

Social media management

Email marketing

Advertising campaigns

Education

Bachelor's degree in Marketing or Communications

Tools

HubSpot

Mailchimp

Google Analytics

SEO tools

Job description

About the Role

Our client, a prominent player in the Tembisa, Gauteng arts and entertainment scene, is seeking an experienced Senior Digital Marketing Specialist to drive their online presence and engagement strategies. This role is crucial for expanding our client's reach and connecting with diverse audiences through innovative digital campaigns. You will be responsible for developing and executing comprehensive digital marketing plans that align with business objectives, focusing on brand awareness, lead generation, and audience growth within the Tembisa region and beyond. The ideal candidate is a strategic thinker with a proven ability to manage multiple channels effectively and analyze performance data to optimize campaigns. This is an exciting opportunity to make a significant impact on a growing entertainment brand.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across various platforms including social media, email marketing, SEO/SEM, and paid advertising.
• Create engaging and relevant content for digital channels to drive audience interaction and brand loyalty.
• Monitor and analyze website traffic, campaign performance, and ROI using analytics tools (e.g., Google Analytics, social media insights).
• Optimize digital campaigns for maximum reach, engagement, and conversion.
• Manage social media communities, fostering positive engagement and responding to inquiries.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., creative, events, sales) to ensure cohesive marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Prepare regular reports on campaign performance and insights for senior management in Tembisa.

Requirements

• A Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in digital marketing, with a strong focus on the entertainment or arts sector.
• Demonstrated success in developing and executing data-driven digital marketing campaigns.
• Proficiency in SEO/SEM, content marketing, social media management, email marketing, and analytics platforms.
• Excellent copywriting and content creation skills.
• Experience with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights for Tembisa-based strategies.
• Excellent project management and organizational skills, with the ability to multitask.
• Creative thinking and problem-solving abilities.

Benefits

• Competitive salary, performance-based bonuses, and a comprehensive benefits package.
• Flexibility of remote work, allowing you to contribute from anywhere.
• Opportunities to attend industry events and training.
• Support professional growth and development.
• Paid time off and access to exclusive company events and performances.