Beauty Brand Marketing Specialist

Placements24; Polokwane; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Job summary

Placements24 is seeking a creative and data-driven Beauty Brand Marketing Specialist to join their team in Polokwane. The role focuses on developing and executing marketing strategies to boost brand awareness, engagement, and market share.

You will manage social media, content creation, influencer collaborations, and digital advertising initiatives, with on-site planning and collaboration and some remote work on select projects.

Qualifications

• 3–5 years of experience in brand marketing, preferably in beauty or CPG.
• Proven experience in social media marketing, content creation, and digital advertising.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and generate insights.
• Proficiency in marketing analytics tools and social media management platforms.

Responsibilities

• Develop and implement marketing strategies across digital, social, and traditional channels.
• Manage social media accounts, creating engaging content and fostering community interaction.
• Plan and execute digital advertising campaigns (PPC, social media ads) to drive traffic and conversions.
• Identify and collaborate with relevant influencers and brand ambassadors.
• Create compelling marketing collateral, including website copy, email newsletters, and promotional materials.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the brand's online reputation and engage with customers across digital platforms.
• Collaborate with sales, product development, and creative teams to ensure cohesive brand messaging.

Skills

Social media marketing

Content creation

Digital advertising

Analytics

Brand marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social media management platforms

Job description

About the Role

Our client, a rapidly growing beauty and wellness brand, is seeking a creative and data-driven Beauty Brand Marketing Specialist to join their team. This role, primarily based in Polokwane, will focus on developing and executing innovative marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. You will be responsible for managing social media campaigns, content creation, influencer collaborations, and digital advertising initiatives. The position requires a deep understanding of the beauty industry, a passion for marketing, and the ability to analyze campaign performance to optimize strategies. While the role is predominantly on-site for strategic planning and team collaboration, there may be flexibility for remote work on specific projects or reporting tasks. We are looking for a proactive individual with a proven track record in brand marketing within the beauty sector.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for beauty brands across various channels, including digital, social media, and traditional platforms.
• Manage social media accounts, creating engaging content, and fostering community interaction.
• Plan and execute digital advertising campaigns (PPC, social media ads) to drive traffic and conversions.
• Identify and collaborate with relevant influencers and brand ambassadors.
• Create compelling marketing collateral, including website copy, email newsletters, and promotional materials.
• Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage the brand's online reputation and engage with customers across digital platforms.
• Collaborate with sales, product development, and creative teams to ensure cohesive brand messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in brand marketing, preferably within the beauty or CPG industry.
• Proven experience in social media marketing, content creation, and digital advertising.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and generate insights.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and social media management platforms.
• Creative thinking and a passion for the beauty industry.
• Ability to work both independently and collaboratively in a team environment.
• Experience with graphic design tools or video editing software is a plus.

Benefits

Our client offers a competitive salary, performance incentives, and opportunities for career advancement within a growing company. This role provides a hybrid work model, offering a balance between on-site collaboration in Polokwane and focused remote work. You will be part of a dynamic and creative marketing team, contributing to exciting brand campaigns. Access to industry events and professional development opportunities is provided. This is a great chance to shape the marketing strategy for a promising beauty brand and make a significant impact.