Remote Digital Beauty Marketing Specialist

Placements24; Stellenbosch; Hybrid; ZAR 350.000 - 550.000; Vollzeit

Benefits dieser Stelle

Fully remote position

Competitive salary

Employee discounts on beauty products

Professional development

Creative and collaborative team

Zusammenfassung

Placements24 is seeking a Remote Digital Beauty Marketing Specialist to lead digital campaigns for a direct-to-consumer beauty brand. You will develop strategies across social media, email, paid ads, and influencers while creating compelling content and optimizing performance.

You will collaborate with creative, product, and sales teams to ensure cohesive brand messaging. A strong background in beauty marketing and analytics is essential for success in this remote role.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum 4 years in digital marketing, beauty/cosmetics preferred.
• Proven experience with social media campaigns, paid ads, and email marketing.
• Excellent content creation and copywriting skills with engaging storytelling.
• Strong analytics skills with marketing tools (GA, social insights).
• Familiarity with SEO and CMS platforms.
• Independent, remote work capable with strong time management.

Aufgaben

• Develop and execute digital marketing strategies across social, email, paid media and influencer activities.
• Create on-brand content for website, social, blog and newsletters.
• Manage and optimize paid ad campaigns to maximize ROI.
• Build relationships with beauty influencers and ambassadors.
• Analyze campaign data and provide actionable insights in regular reports.
• Conduct market research on trends and competition in beauty.
• Collaborate with creative to produce visuals aligned with brand identity.
• Manage brand's social presence and community engagement.
• Support website content updates and SEO efforts.
• Keep up with digital marketing tools and best practices for beauty.

Kenntnisse

Digital marketing strategy

Social media campaigns

Content creation & storytelling

Marketing analytics

SEO

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

CMS

Ads platforms (Google, Social)

Jobbeschreibung

About the Role

Our client, a rapidly growing direct-to-consumer beauty brand, is seeking an experienced Remote Digital Beauty Marketing Specialist to join their innovative team. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere. You will be instrumental in developing and executing digital marketing strategies across various online channels to drive brand awareness, engagement, and sales for our beauty products. The ideal candidate will have a proven track record in digital marketing, a deep understanding of the beauty industry, and a passion for creating compelling online campaigns. You will collaborate closely with cross-functional teams, including creative, product development, and sales, to ensure cohesive brand messaging and marketing efforts. This role requires creativity, analytical skills, and the ability to adapt to the fast-paced digital landscape. If you are a strategic thinker with a flair for digital storytelling in the beauty space, this **remote** position offers an exciting opportunity to shape the online presence of a dynamic brand.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across social media, email marketing, paid advertising, and influencer collaborations.
• Create engaging and on-brand content for various digital platforms, including website copy, social media posts, blog articles, and email newsletters.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and achieve marketing objectives.
• Identify and build relationships with relevant beauty influencers and brand ambassadors for collaborative campaigns.
• Analyze marketing campaign performance data, track key metrics (e.g., engagement, conversion rates, CAC), and provide regular reports with actionable insights.
• Conduct market research to identify emerging trends, competitor activities, and new marketing opportunities within the beauty sector.
• Collaborate with the creative team to develop visual assets and campaign materials that align with brand identity.
• Manage the company's social media presence, fostering community engagement and responding to inquiries.
• Assist in website content updates and SEO optimization to improve organic search visibility.
• Stay abreast of the latest digital marketing tools, platforms, and best practices specific to the beauty industry.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a strong focus on the beauty or cosmetics industry.
• Proven experience in managing successful social media campaigns, paid advertising, and email marketing.
• Excellent content creation and copywriting skills, with a knack for engaging storytelling.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, social media insights).
• Familiarity with SEO best practices and website content management systems (CMS).
• A creative mindset with a keen eye for aesthetics and brand consistency.
• Ability to work independently and manage multiple projects simultaneously in a **remote** setting.
• Excellent organizational and time management skills.
• A genuine passion for beauty and a deep understanding of the beauty consumer landscape.

Benefits

• Fully remote position offering unparalleled work-life balance and flexibility.
• Competitive salary and potential for performance-based incentives.
• Opportunity to work with a leading and innovative direct-to-consumer beauty brand.
• Be part of a creative and passionate team driving the future of digital beauty marketing.
• Access to employee discounts on popular beauty products.
• Opportunities for professional development and staying at the forefront of digital marketing trends.
• Contribute significantly to brand growth and market presence from your chosen location.