Remote Senior Digital Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and incentives

Full remote work with flexibility

Health and wellness benefits

Learning and development opportunities

Collaborative work environment

Job summary

Placements24 is seeking a highly analytical Senior Digital Marketing Specialist to join their team on a fully remote basis, serving the Richards Bay area. The role focuses on planning, executing, and optimizing multi-channel campaigns across SEO, SEM, social media, email, and content marketing to drive acquisition and revenue.

You will leverage data-driven insights using Google Analytics to improve ROI, manage paid ads and social campaigns for target CPA/ROAS, conduct keyword research, create

Qualifications

• 5+ years of experience in digital marketing
• Strong expertise in SEO, SEM, Google Analytics, and paid social advertising platforms
• Experience in email marketing, content marketing, and conversion rate optimization (CRO)
• Proficiency with marketing automation tools and CRM systems

Responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social, email, and display advertising.
• Manage and optimize paid advertising campaigns to maximize ROI and achieve target CPA/ROAS.
• Conduct keyword research, on-page and off-page SEO analysis, and implement strategies to improve organic search rankings.
• Create engaging content for social media, email newsletters, and website landing pages.
• Analyze campaign performance data using tools like Google Analytics and provide regular reports with actionable insights.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and continuously test new approaches.

Skills

Digital marketing

SEO

SEM

Google Analytics

Paid social

Email marketing

Content marketing

CRO

Marketing automation

CRM

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Senior Digital Marketing Specialist to join their team on a fully remote basis, serving the Richards Bay area. This role requires a strategic mind capable of planning, executing, and optimizing multi-channel digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will leverage your expertise in SEO, SEM, social media marketing, email marketing, and content marketing to achieve ambitious marketing objectives. The ideal candidate is data-driven, innovative, and adept at navigating the ever-evolving digital landscape, with a proven ability to deliver measurable ROI. This is an exceptional opportunity to make a significant impact on a company's online presence while enjoying the benefits of remote work.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target CPA/ROAS.
• Conduct keyword research, on-page and off-page SEO analysis, and implement strategies to improve organic search rankings.
• Create engaging content for social media platforms, email newsletters, and website landing pages.
• Analyze campaign performance data using tools like Google Analytics and provide regular reports with actionable insights and recommendations.
• Stay abreast of the latest digital marketing trends, tools, and best practices, and continuously test new approaches.

Requirements

• 5+ years of experience in digital marketing , with a proven track record of successful campaign management and optimization.
• Strong expertise in SEO, SEM, Google Analytics, and paid social media advertising platforms.
• Demonstrated experience in email marketing, content marketing, and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Full remote work arrangement with flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional development in the digital marketing space.
• A collaborative and supportive work environment focused on achieving shared goals.