Senior Digital Content Strategist

Placements24; Midrand; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Remote-first culture

Professional development opportunities

Generous paid time off

Job summary

Placements24 is seeking a Senior Digital Content Strategist to shape narrative and engagement strategies for a remote team in digital entertainment. You will develop and execute comprehensive content plans to drive user acquisition and community growth, collaborating with a global team of creators and marketers.

The role requires expert knowledge of digital media trends, audience segmentation, and content performance optimization, with a remote-first culture and global collaboration.

Qualifications

• 5+ years in digital content strategy or content marketing.
• Experience in digital entertainment or arts & entertainment preferred.
• Strong SEO and content optimization capabilities.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement digital content strategies across platforms.
• Conduct audience research to identify engagement opportunities.
• Manage content calendars ensuring timely delivery.
• Collaborate with creators, designers, and marketing teams.
• Monitor content performance with analytics and provide insights.
• Stay updated on digital trends and platform changes.
• Optimize content for SEO and user experience, maximizing reach.
• Report performance metrics to stakeholders.

Skills

Digital content strategy

CMS

Analytics

SEO

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Google Analytics

CMS

Social media management tools

Job description

About the Role

Our client, a prominent player in the digital entertainment space, is seeking a highly experienced and motivated Senior Digital Content Strategist to join their dynamic and entirely remote team. This role is pivotal in shaping the narrative and engagement strategies for our client's expanding portfolio of digital content. You will be instrumental in developing and executing comprehensive content plans that resonate with target audiences, drive user acquisition, and foster long-term community growth. The ideal candidate will possess a deep understanding of digital media trends, audience segmentation, and the nuances of online content performance. This is a unique opportunity to contribute to a forward-thinking organization from the comfort of your home office, collaborating with a global team of creative and technical professionals. We are committed to fostering a remote-first culture where innovation and collaboration thrive regardless of physical location. Your insights will directly influence content creation, distribution, and optimization efforts.

Key Responsibilities

• Develop and implement innovative digital content strategies across various platforms, including social media, websites, blogs, and video channels.
• Conduct in-depth audience research and analysis to identify engagement opportunities and inform content creation.
• Manage content calendars, ensuring timely and consistent delivery of high-quality content.
• Collaborate with content creators, designers, and marketing teams to produce compelling and on-brand materials.
• Monitor content performance using analytics tools, providing actionable insights and recommendations for improvement.
• Stay abreast of emerging digital trends, platform changes, and competitor activities to maintain a competitive edge.
• Optimize content for search engines (SEO) and user experience (UX) to maximize reach and impact.
• Report on content performance to stakeholders, highlighting key metrics and strategic outcomes.

Requirements

• Proven track record (5+ years) in digital content strategy, content marketing, or a related field, preferably within the Arts & Entertainment sector.
• Demonstrated success in developing and executing content strategies that achieve measurable business objectives.
• Expertise in content management systems (CMS), analytics platforms (e.g., Google Analytics), and social media management tools.
• Excellent understanding of SEO principles and content optimization techniques.
• Strong analytical and problem-solving skills with the ability to translate data into strategic initiatives.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.

Benefits

• Competitive annual salary of ZAR .
• Comprehensive remote work setup support.
• Opportunities for professional development and continuous learning.
• Collaborative and inclusive remote-first work culture.
• Generous paid time off and holiday allowances.
• Access to cutting-edge digital tools and technologies.
• Employee assistance program for well-being.