Lead Creative Content Strategist

Placements24; Midrand; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonuses

Fully remote in South Africa

Healthcare plan

Professional development

Job summary

Placements24 is seeking a Lead Creative Content Strategist for a fully remote role within South Africa. You will craft compelling narratives and drive audience engagement across digital, social, and emerging channels, guiding a diverse team of creators from anywhere in SA.

You will shape the future content library, collaborate with marketing and product teams, and champion innovative storytelling to maintain a competitive edge in the Arts & Entertainment sector.

Qualifications

• 7+ years in content strategy/creative leadership in arts or entertainment.
• Proven impact on audience growth and engagement through content campaigns.
• Strong SEO, social media, and digital marketing understanding.
• Ability to mentor and lead creative teams remotely.
• Excellent written and verbal communication and storytelling.

Responsibilities

• Develop and execute comprehensive content strategies across digital, social and emerging channels.
• Oversee ideation, creation and curation of high-quality content aligning with brand goals.
• Lead and mentor content creators, editors and designers with clear direction.
• Analyze performance metrics and leverage insights to optimize campaigns.
• Collaborate with marketing and product teams for integrated content initiatives.
• Manage content calendars, production timelines and budgets.

Skills

Content strategy

Leadership

Digital marketing principles

CMS & analytics

Portfolio of campaigns

Education

Bachelor's degree in Marketing/Communications/Fine Arts/Film

Tools

Google Analytics

CMS platforms

Job description

About the Role

Our client, a prominent player in the digital entertainment sphere, is seeking a highly motivated and innovative Lead Creative Content Strategist to spearhead their content initiatives. This is a fully remote, critical role designed for an individual passionate about crafting compelling narratives and driving audience engagement through diverse artistic mediums. You will be instrumental in shaping the future of our client's content library, ensuring it resonates with a global audience and maintains a competitive edge. This position offers the unique opportunity to work from anywhere in South Africa, fostering collaboration within a dynamic and forward-thinking team.

We are committed to building a diverse and inclusive environment where every team member's contribution is valued.

Key Responsibilities

• Develop and execute comprehensive content strategies across various platforms, including digital, social media, and potential emerging channels.
• Oversee the ideation, creation, and curation of high-quality, engaging content that aligns with brand objectives and target audience interests.
• Lead and mentor a team of content creators, editors, and designers, providing clear direction and constructive feedback to ensure artistic and technical excellence.
• Analyze content performance metrics, identify trends, and leverage data-driven insights to optimize future content strategies and campaigns.
• Collaborate closely with marketing, product development, and other key stakeholders to ensure seamless integration of content initiatives.
• Manage content calendars, production timelines, and budgets effectively to deliver projects on schedule and within financial parameters.
• Stay abreast of industry trends, emerging technologies, and best practices in content creation and digital media.
• Champion creative innovation and explore new formats and storytelling techniques to captivate audiences.

Requirements

• Proven track record of at least 7+ years in content strategy, creative direction, or a similar leadership role within the arts and entertainment industry.
• Demonstrated success in developing and implementing impactful content strategies that have driven significant audience growth and engagement.
• Exceptional understanding of digital marketing principles, SEO best practices, and social media dynamics.
• Strong leadership and team management skills, with the ability to inspire and motivate creative professionals.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics, social media analytics platforms).
• A robust portfolio showcasing successful content campaigns and creative projects.
• Bachelor's degree in Marketing, Communications, Fine Arts, Film, or a related field, or equivalent practical experience.
• Must be able to work independently and collaboratively in a remote setting.
• Demonstrated ability to think strategically and creatively in a fast-paced environment.

Benefits

• Our client offers a competitive remuneration package commensurate with experience, including a generous base salary and performance-based bonuses.
• As a fully remote position, you benefit from the flexibility and autonomy to manage your work-life balance effectively.
• We provide a comprehensive healthcare plan and opportunities for continuous professional development through online courses, workshops, and industry conferences.
• You'll be part of a supportive and collaborative team culture that encourages innovation and personal growth.
• This role offers significant potential for career advancement within a growing organization.
• Enjoy the freedom to work from anywhere within South Africa.
• This is an exceptional opportunity to make a significant impact in the Arts & Entertainment sector.