Senior Digital Content Strategist for Streaming Platform

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary package

Fully remote work

Health insurance

Annual leave

Professional development

Job summary

Placements24 is seeking a Senior Digital Content Strategist to spearhead innovative content initiatives. This fully remote role is based in Johannesburg, offering a chance to shape digital media strategies across platforms and grow subscribers.

The ideal candidate has 5–7 years in digital content strategy, with expertise in SEO, analytics, and video content, and excels in a fast-paced, remote environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 5–7 years in digital content strategy, preferably media/entertainment.
• Proven track record driving audience engagement and growth.
• Expertise in SEO, content marketing, social media strategy, and analytics tools (GA/SEMrush).
• Strong understanding of video streaming platforms and digital media consumption.
• Excellent communication, presentation and interpersonal skills.
• Ability to manage multiple projects in a fast-paced, remote environment.
• Proficiency in project management software.
• Creative thinker with strong analytical/problem-solving abilities.

Responsibilities

• Develop and implement comprehensive digital content strategies aligned with business objectives.
• Conduct audience research and market analysis to identify opportunities and trends.
• Oversee content creation lifecycle across channels from ideation to distribution.
• Collaborate with marketing, editorial, and product teams for seamless integration.
• Analyze content performance and user feedback to optimize strategies.
• Manage content calendars and ensure timely delivery of high-quality content.
• Stay updated on industry best practices, technologies, and competitor activity.
• Champion a data-driven approach to content decisions.
• Foster a creative and collaborative environment within the content team.

Skills

SEO

Content strategy

Analytics

Social media strategy

Video content

Project management

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Journ.

Master's degree preferred

Tools

Google Analytics

SEMrush

Content Management System

Project management software

Job description

About the Role

Our client, a leading digital entertainment provider, is seeking an exceptional Senior Digital Content Strategist to spearhead innovative content initiatives. This is a fully remote, Johannesburg-based position, offering a unique opportunity to shape the future of digital media. You will be instrumental in developing and executing content strategies that resonate with diverse audiences across various platforms, driving engagement and subscriber growth. This role demands a forward-thinking individual with a deep understanding of the digital landscape, audience behavior, and emerging content trends. You will work collaboratively with cross-functional teams to ensure cohesive and impactful content delivery, maintaining brand integrity and maximizing reach.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with business objectives.
• Conduct in-depth audience research and market analysis to identify content opportunities and trends.
• Oversee the content creation lifecycle, from ideation and planning to execution and distribution across multiple digital channels.
• Collaborate with marketing, editorial, and product teams to ensure seamless integration of content across all touchpoints.
• Analyze content performance metrics and user feedback to optimize strategies and improve engagement.
• Manage content calendars and ensure timely delivery of high-quality, relevant content.
• Stay abreast of industry best practices, emerging technologies, and competitor activities.
• Champion a data-driven approach to content decision-making.
• Foster a creative and collaborative environment within the content team.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree preferred.
• Minimum of 5-7 years of experience in digital content strategy, preferably within the media or entertainment industry.
• Proven track record of developing and executing successful content strategies that drive significant audience engagement and growth.
• Expertise in SEO, content marketing, social media strategy, and analytics tools (e.g., Google Analytics, SEMrush).
• Strong understanding of video streaming platforms and digital media consumption habits.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
• Proficiency in project management software.
• Creative thinker with strong analytical and problem-solving abilities.

Benefits

• Our client offers a competitive salary package commensurate with experience.
• As a fully remote position, you will enjoy the flexibility and autonomy of working from home, with all the necessary support and resources provided.
• We offer comprehensive health insurance, a generous annual leave policy, and opportunities for professional development and career advancement within a dynamic and growing organization.
• Join a team that values innovation, collaboration, and creativity, and make a significant impact on the digital entertainment space from your home office in Johannesburg or wherever you are based.