Remote Hotel Marketing Specialist

Placements24; Randburg; Hybrid; ZAR 400,000 - 620,000; Full time

Benefits offered by this job

Fully remote work environment offering

Professional growth and continuous学习

Access to cutting-edge marketing tools

Globally recognized hotel brand

Optional international travel

Job summary

Placements24 is seeking a talented Remote Hotel Marketing Specialist to lead digital marketing across social, email, search, and content creation for our client’s hospitality properties in South Africa. You will drive brand visibility, bookings, and audience engagement with a data-driven approach.

The role requires 5+ years in digital marketing within hospitality, strong content creation, SEO/SEM, and analytics capabilities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on hospitality/travel.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong proficiency in social media management, SEO/SEM, email marketing platforms, and analytics tools.

Responsibilities

• Develop and implement digital marketing campaigns across social, email, search, and other channels.
• Create engaging content for website, blogs, social media, and newsletters.
• Manage social profiles, schedule content, engage communities, and monitor performance.
• Analyze website traffic and campaign data to identify trends and optimize strategies.
• Manage online advertising budgets to maximize ROI.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with Sales and Operations to align marketing with business goals.
• Monitor online reputation and respond to reviews across platforms.
• Stay updated on digital marketing tools and best practices in hospitality.
• Prepare regular marketing performance reports for senior management.

Skills

Digital marketing

Content creation

Social media management

Analytics

Copywriting

Strategic thinking

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Ads

Email marketing platforms

SEO tools

Social media management tools

Job description

Our client, a leading international hotel brand, is seeking a talented and creative Remote Hotel Marketing Specialist to spearhead their digital marketing efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere within South Africa. You will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive bookings, and engage with our target audience across various digital platforms. The ideal candidate is a strategic thinker with a proven track record in digital marketing, content creation, social media management, and performance analysis within the hospitality sector. If you are passionate about storytelling and possess a deep understanding of online marketing trends, this remote role based anywhere in South Africa, serving our properties in and around Randburg, Gauteng, ZA, offers a unique opportunity to shape the future of our brand's online presence.

Key Responsibilities

• Develop and implement innovative digital marketing campaigns across social media, email, search engines, and other online channels.
• Create compelling and engaging content (text, image, video) for website, blogs, social media, and email newsletters.
• Manage social media profiles, including content scheduling, community engagement, and performance monitoring.
• Analyze website traffic, campaign performance, and customer data to identify trends and optimize strategies.
• Manage online advertising budgets and campaigns (e.g., Google Ads, Social Media Ads) to maximize ROI.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of trends.
• Collaborate with internal teams (e.g., Sales, Operations) to ensure marketing initiatives align with overall business objectives.
• Manage online reputation, monitor reviews, and engage with customers across review platforms.
• Stay updated with the latest digital marketing tools, techniques, and best practices in the hospitality industry.
• Prepare regular reports on marketing performance and key metrics for senior management.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong proficiency in social media management tools, SEO/SEM, email marketing platforms, and analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting skills.
• Demonstrated ability to analyze data and translate insights into actionable marketing strategies.
• Strong project management and organizational skills.
• Self-motivated, disciplined, and able to work independently in a remote setting.
• Excellent written and verbal communication skills.
• Must be legally authorized to work in South Africa and have a reliable internet connection.

Benefits

• Highly competitive salary package.
• Fully remote work environment offering excellent work-life balance.
• Opportunities for professional growth and continuous learning.
• Access to cutting-edge marketing tools and platforms.
• Be part of a globally recognized hotel brand.
• Potential for international travel for industry events or team meetings (optional).