Senior Data Analyst — Web Analytics & Media Insights

ROAST; Wes-Kaap; Hybrid; ZAR 180,000 - 216,000; Full time

Benefits offered by this job

Hybrid working arrangements

Additional work from anywhere weeks

Discounted wellbeing classes

Job summary

A digital marketing agency in Cape Town is seeking a Senior Data Analyst to provide high-quality analytics and insights. The ideal candidate will have expertise in GA4 and GTM, with experience in web analytics and media effectiveness measurement. Responsibilities include supporting clients in implementing tracking solutions and conducting performance analysis. The role also offers a hybrid work model, competitive benefits, and opportunities for personal development.

Qualifications

• 2+ years’ experience in marketing.
• Experience with digital marketing, including SEM, PPC, SEO.
• Advanced numerical and analytical skills.

Responsibilities

• Support web tracking solutions for clients.
• Conduct audits of GA4 implementations.
• Analyse media effectiveness and business outcomes.

Skills

Web Analytics

Data Analysis

Strong Communication Skills

Attention to Detail

Relationship Management

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Looker Studio

Microsoft Office

Job description

A digital marketing agency in Cape Town is seeking a Senior Data Analyst to provide high-quality analytics and insights. The ideal candidate will have expertise in GA4 and GTM, with experience in web analytics and media effectiveness measurement. Responsibilities include supporting clients in implementing tracking solutions and conducting performance analysis. The role also offers a hybrid work model, competitive benefits, and opportunities for personal development.