Remote Analytics & Tracking Specialist

Talent Shore Ltd.; South Africa; Híbrido; ZAR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Talent Shore Ltd. in South Africa seeks an experienced freelance Digital Analytics Specialist to lead full-tracking, analytics, and conversion infrastructure across our portfolio.

You translate business and marketing goals into measurable data systems and clear reporting. You will deploy server-side tracking (sGTM, CAPI), integrate GA4/Google Ads/Meta/TikTok, ensure privacy compliance, and build scalable data pipelines.

Responsabilidades

• Set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.
• Deploy and maintain server-side tracking and APIs (sGTM, CAPI, conversions) to improve data accuracy and privacy compliance.
• Integrate GA4, Google Ads, Meta, LinkedIn, TikTok, Pinterest with accurate event data and offline conversions where needed.
• Ensure data governance, consent management, and regex-based tag firing logic across platforms.
• Bridge marketing and technology to translate complex setups into client-friendly language for strategy calls.

Descripción del empleo

Talent Shore Ltd. in South Africa seeks an experienced freelance Digital Analytics Specialist to lead full-tracking, analytics, and conversion infrastructure across our portfolio.

You translate business and marketing goals into measurable data systems and clear reporting. You will deploy server-side tracking (sGTM, CAPI), integrate GA4/Google Ads/Meta/TikTok, ensure privacy compliance, and build scalable data pipelines.