Global Marketing Analytics & Insights Leader

Ad Talent Africa; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Ad Talent Africa, based in Johannesburg, is seeking a commercially minded analytics leader to drive its digital measurement and customer journey analytics. The ideal candidate will have significant experience in digital analytics and marketing insights, particularly with GA4 and Power BI. This senior role requires a blend of technical expertise and commercial understanding to shape strategic decisions and enhance analytics capabilities within a fast-paced digital environment.

Qualifications

• Significant experience in a senior digital analytics or marketing insight role.
• Ability to connect analytics to business growth.
• Advanced skills in Power BI and SQL.

Responsibilities

• Lead the digital analytics and insight function across multiple markets.
• Own and evolve the organisation’s GA4 and tag management ecosystem.
• Drive insight into channel performance and customer acquisition.

Skills

GA4 expertise

Google Tag Manager

SQL

Power BI

Data modelling

Stakeholder engagement

Analytical skills

Tools

Power BI

BigQuery

Job description

Ad Talent Africa, based in Johannesburg, is seeking a commercially minded analytics leader to drive its digital measurement and customer journey analytics. The ideal candidate will have significant experience in digital analytics and marketing insights, particularly with GA4 and Power BI. This senior role requires a blend of technical expertise and commercial understanding to shape strategic decisions and enhance analytics capabilities within a fast-paced digital environment.