Senior CRO Lead: Conversion Experiments for Exec Ed

3 Media Web Solutions, Inc; Cape Town; On-site; ZAR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Getsmarter short courses

Subsidised medical aid

Pension fund contributions

Employee Assistance Program

Generous leave policy

Job summary

2U is seeking a results-oriented Senior Manager, Conversion Experimentation to drive the acquisition optimization strategy for our Executive Education business. You will own the performance of high-velocity digital experiences across Paid Landing Pages and Organic Program Pages, collaborating with design and development teams to run rigorous A/B tests.

You will partner with Paid Media and Organic Search to improve ad scent, content alignment, and conversion rates.

Qualifications

• 5+ years of CRO, digital marketing, or growth marketing experience.
• Dual-channel optimization across paid and organic traffic.
• Experience with enterprise experimentation platforms.
• Data fluency with GA4, Segment, and Tableau.
• Excellent written briefing skills for teams.

Responsibilities

• Own the Always-On experimentation roadmap for Executive Education.
• Partner with Paid Media and Organic Search teams to optimize strategies.
• Analyze traffic by channel and deploy page variations to improve conversions.
• Test on-page optimizations that are SEO-safe and conversion-driven.
• Translate data into testable hypotheses and clear briefs.
• Lead end-to-end testing lifecycle across PLP and organic pages.
• Present performance updates to Marketing and Product leadership.

Skills

CRO experience

Digital marketing

GA4 analysis

Heatmaps

Communication skills

Tools

Optimizely

FullStory

GA4

Job description

2U is seeking a results-oriented Senior Manager, Conversion Experimentation to drive the acquisition optimization strategy for our Executive Education business. You will own the performance of high-velocity digital experiences across Paid Landing Pages and Organic Program Pages, collaborating with design and development teams to run rigorous A/B tests.

You will partner with Paid Media and Organic Search to improve ad scent, content alignment, and conversion rates.