Senior Direct-Response Designer: Drive ROI in Ads

Assist World; South Africa; On-site; ZAR 445,000 - 624,000; Full time

Job summary

Assist World in South Africa is seeking two senior direct-response designers to join our high-velocity creative team. You will produce conversion-focused ads for e-commerce and D2C brands, and analyze performance data to drive iterative improvements.

This role rewards a performance-first mindset, autonomy, and the ability to ship effective campaigns from day one. Expect a dynamic, leaderboard-driven environment with substantial ad spend and measurable ROI.

Qualifications

• 5–10 years of experience editing direct-response ads for e-commerce and D2C brands.
• Strong track record creating creative designed to drive conversions and sales.
• Deep understanding of direct-response principles, including hooks, pacing, product demonstrations and action-oriented editing.
• Experience analysing and interpreting creative performance data, including hook rates and retention curves.
• Ability to use performance insights to inform creative decisions and improve future iterations.
• A strong portfolio demonstrating a broad range of advertising styles and formats.
• Experience with advanced creative techniques such as AI-assisted animation, 3D or visual effects is highly desirable.
• Ability to work independently and iterate quickly.
• Comfortable in a fast-paced, metrics-driven environment.

Responsibilities

• Edit fast-paced, engaging and conversion-focused ads for e-commerce and D2C brands.
• Create strong product demonstrations and action-driven creative designed to capture attention and drive sales.
• Analyse campaign performance data, including hook rates and retention curves, to identify opportunities for creative improvement.
• Use performance insights to test, refine and iterate on creative concepts.
• Produce a variety of direct-response ad styles, from simple, high-converting UGC and product-focused ads to more advanced formats.
• Work with AI-assisted animation, 3D visuals or other advanced techniques as required.
• Take ownership of creative running on campaigns with significant advertising spend, where ROI is measurable.

Skills

Direct-response

Performance marketing

Editing ads

Analytics

Tools

AI-assisted animation

3D visuals

Job description

Assist World in South Africa is seeking two senior direct-response designers to join our high-velocity creative team. You will produce conversion-focused ads for e-commerce and D2C brands, and analyze performance data to drive iterative improvements.

This role rewards a performance-first mindset, autonomy, and the ability to ship effective campaigns from day one. Expect a dynamic, leaderboard-driven environment with substantial ad spend and measurable ROI.