Remote CRO Specialist for DTC E-commerce

Foxelli Group; Cape Town; On-site; ZAR 418,000 - 627,000; Full time

Benefits offered by this job

Fully remote

Gym membership

Personal development budget

Generous PTO

Home office stipend

Team culture

Job summary

Foxelli Group is seeking a CRO Specialist to own and grow conversion performance for 1–2 D2C brands. This role focuses on running structured experiments, improving conversion rate, increasing AOV, and driving overall profitability with a dedicated team of designers, developers, and web designers.

You will analyze user behavior, test results, and build a clear testing roadmap, turning insights into actionable changes.

Qualifications

• Proven experience running A/B or split tests in e-commerce.
• Strong understanding of CRO metrics, AOV, and profitability drivers.
• Comfortable working with data, analytics, and test results.
• Experience collaborating with design and development teams.
• Ability to take ownership and make decisions based on performance outcomes.
• Strong communication skills and clear thinking.

Responsibilities

• Own conversion rate optimization for 1–2 e-commerce brands
• Plan, prioritize, and run split tests across key pages and funnels
• Drive continuous improvement in conversion rate, AOV, and profitability
• Analyze user behavior, funnel data, and test results to identify opportunities
• Build clear test hypotheses and maintain a structured testing roadmap
• Work closely with designers, developers, and web designers to execute tests
• Monitor experiment performance and turn insights into next actions
• Share learnings and recommendations with stakeholders

Skills

A/B testing

CRO metrics

Data analytics

Cross-functional collaboration

Ownership

Communication

Job description

Foxelli Group is seeking a CRO Specialist to own and grow conversion performance for 1–2 D2C brands. This role focuses on running structured experiments, improving conversion rate, increasing AOV, and driving overall profitability with a dedicated team of designers, developers, and web designers.

You will analyze user behavior, test results, and build a clear testing roadmap, turning insights into actionable changes.