AEO & Website Conversion Lead

MCO (MyComplianceOffice); South Africa; On-site; ZAR 600,000 - 1,000,000; Full time

Job summary

MyComplianceOffice is seeking a seasoned digital marketing leader to own the AEO program and drive website conversion across an enterprise-grade platform. You’ll guide CRO, SEO evolution toward generative search, and analytics-driven prioritization, collaborating with content, product marketing and leadership.

You will champion structured data, AI readiness, and a data-driven culture, aligning cross-functional teams to improve visibility, citations and pipeline influence.

Qualifications

• 5+ years in digital marketing, web/SEO, or growth marketing.
• Demonstrated CRO results with experiments improving website performance.
• Strong SEO foundation actively evolving toward AEO/generative search.
• Fluency with web analytics and experimentation tools (GA4, heatmaps, A/B testing).
• Hands-on CMS experience and understanding of structured data/schema.
• Excellent communicator who can teach a non-technical audience.

Responsibilities

• Own strategy, roadmap and day-to-day performance of mycomplianceoffice.com, with conversion as the primary metric.
• Drive CRO: hypothesis-led A/B and multivariate testing, funnel analysis, form and CTA optimization, and continuous improvement of high-intent paths.
• Design and optimize landing pages and conversion journeys in partnership with demand generation to maximize conversions.
• Manage site performance and UX fundamentals - Core Web Vitals, page speed, mobile experience, accessibility, information architecture.
• Own the analytics picture: GA4, heatmaps, HubSpot reporting; translate data into a prioritized backlog of experiments and fixes.
• Manage the CMS (HubSpot CMS) and coordinate external developers/designers/agencies.
• Be the in-house expert on Answer Engine Optimization and how AI engines discover and cite sources.
• Strengthen off-site presence with review platforms, authoritative sources, and digital PR for credibility beyond own domain.
• Be the evangelist by building internal awareness for AEO across teams and leadership.
• Educate the company with enablement guidelines, playbooks, and lunch-and-learns.
• Prioritize the AEO backlog and coordinate with content/product marketing to shape assets.

Skills

5+ years in digital marketing

CRO experience

SEO foundation

Web analytics

CMS experience

Communication skills

GA4

HubSpot

Tools

GA4

HubSpot CMS

Job description

MyComplianceOffice is seeking a seasoned digital marketing leader to own the AEO program and drive website conversion across an enterprise-grade platform. You’ll guide CRO, SEO evolution toward generative search, and analytics-driven prioritization, collaborating with content, product marketing and leadership.

You will champion structured data, AI readiness, and a data-driven culture, aligning cross-functional teams to improve visibility, citations and pipeline influence.