Senior CRM Specialist

Initiate International; Cape Town; On-site; ZAR 550,000 - 850,000; Full time

Job summary

Initiate International, Cape Town, is seeking a Senior CRM Specialist to lead data-driven lifecycle marketing and to drive engagement across onboarding, activation, retention and reactivation.

You will plan multi-channel campaigns, build lifecycle journeys, develop behavioural segments and collaborate with Marketing, Product and Analytics to optimise performance.

Qualifications

• 2+ years of CRM, lifecycle or direct marketing experience.
• Experience in iGaming, sports betting or digital entertainment is advantageous.
• Proven track record with multi-channel CRM campaigns.
• Familiarity with Optimove, Braze or Salesforce Marketing Cloud preferred.

Responsibilities

• Plan and execute multi-channel CRM campaigns across Email, SMS, Push and On-site.
• Build and optimise player lifecycle journeys from onboarding to reactivation.
• Develop segments using behavioural and transactional data.
• Personalise campaigns based on preferences and value.
• Monitor CRM performance, retention, conversion and churn.
• Conduct A/B tests and optimise campaigns with data.
• Collaborate with Marketing, Product, Analytics and Creative teams.
• Ensure communications meet regulatory and responsible gaming requirements.

Skills

CRM

Lifecycle marketing

Direct marketing

Data analysis

Multi-channel campaigns

Excel/Sheets

Tools

Optimove

Braze

FastTrack

Salesforce Marketing Cloud

Job description

Senior CRM Specialist job vacancy in Cape Town.

Are you a CRM professional who knows how to turn player data into engagement, retention, and revenue?

A fast-growing iGaming & Sports Betting operator is looking for a Senior CRM Specialist to lead targeted, data-driven campaigns and create personalised player journeys across the full lifecycle. This is a great opportunity to join a high-growth operation and play a key role in player engagement, retention, and lifecycle marketing.

You’ll be responsible for developing and executing CRM strategies that engage players from onboarding through to retention and reactivation.

Key Responsibilities:

• Plan and execute multi-channel CRM campaigns across Email, SMS, Push and On-site
• Build and optimise player lifecycle journeys, including onboarding, activation, retention and reactivation
• Develop player segments using behavioural, transactional and value-based data
• Personalise campaigns based on player preferences, behaviour and value
• Monitor CRM performance, retention, conversion and churn
• Conduct A/B testing and use data to continuously optimise campaigns
• Collaborate with Marketing, Product, Analytics and Creative teams
• Ensure all communications meet regulatory and responsible gaming requirements

What We’re Looking For:

• 2+ years’ experience in CRM, Lifecycle Marketing or Direct Marketing
• Experience in iGaming, Sports Betting or digital entertainment is highly advantageous
• Proven experience managing multi-channel CRM campaigns
• Experience with platforms such as Optimove, Braze, FastTrack, Salesforce Marketing Cloud or similar
• Strong analytical skills with proficiency in Excel or Google Sheets
• Excellent attention to detail, organisation and communication skills
• A data-driven, commercial and proactive mindset

Why Join?

This is an opportunity to work at the heart of a high-growth iGaming operation, using data, technology and marketing strategy to directly influence player engagement and retention. If you’re ready to take your CRM career to the next level, we’d love to hear from you.