Customer Relationship Management Specialist

Betway Africa; Johannesburg; On-site; ZAR 420,000 - 640,000; Full time

Job summary

Betway Africa, part of the NYSE-listed Super Group, is seeking a CRM & Conversion Specialist to drive acquisition and conversion strategies that turn prospects into active customers while enhancing the player journey.

You'll work with marketing and local teams to localise offers, develop campaigns across SMS, Email and other CRM channels, and analyse performance to continually improve outcomes.

Qualifications

• Excellent communication and stakeholder management skills.
• Analytical, data-driven mindset with problem-solving.
• Experience managing multiple campaigns and projects.
• Exceptional attention to detail and organisational skills.
• Ability to thrive in a dynamic, fast-moving environment.
• Collaborative approach and delivering results.

Responsibilities

• Drive and optimise acquisition offers through analysis.
• Collaborate with marketing and in-country teams to localise offers.
• Develop and execute conversion campaigns across SMS, Email and CRM channels.
• Coordinate and launch targeted promotions to increase conversion.
• Identify opportunities and innovative campaigns from market trends.
• Partner with Retention teams to ensure seamless journeys.
• Analyse campaign performance and improve results via testing.
• Manage communications for new casino game launches across channels.

Skills

communication

stakeholder management

analytical mindset

data-driven

campaign management

project management

attention to detail

organisational skills

dynamic environment

collaboration

Job description

Player Journey Specialist | Betway (Super Group)

Are you passionate about customer acquisition, conversion marketing, and creating engaging customer journeys? Do you thrive in a fast-paced, data-driven environment where innovation and impact go hand in hand?

At Betway, part of the NYSE-listed Super Group, we're looking for a CRM & Conversion Specialist to drive acquisition and conversion strategies that turn prospects into active customers while enhancing the overall player experience.

What You'll Be Doing

• Drive and optimise acquisition opening offers through competitor analysis and market insights.
• Collaborate with marketing and in‑country teams to ensure offers are relevant, localised, and impactful.
• Develop and execute conversion campaigns across SMS, Email, and other CRM channels.
• Coordinate and launch targeted promotions aimed at increasing customer conversion.
• Identify new opportunities and innovative campaigns based on market trends, sporting events, gaming platforms, and customer behaviour.
• Partner closely with Retention teams to ensure a seamless customer journey and consistent brand experience.
• Analyse campaign performance, identify key learnings, and continuously improve results through testing and optimisation.
• Manage communications for new casino game launches and ensure high deliverability across all channels.

What We're Looking For

• Strong communication and stakeholder management skills
• Analytical, data-driven mindset with a passion for problem-solving
• Experience managing multiple campaigns and projects simultaneouslyExceptional attention to detail and organisational skills
• Ability to thrive in a dynamic, fast‑moving environment
• Collaborative approach and a passion for delivering results

Bonus Points For

• Experience in online gaming, casino, sports betting, or digital marketing
• CRM and customer lifecycle marketing experience
• Knowledge of sports betting products and market trends
• Experience developing conversion or retention strategies
• Ability to turn customer insights and data into actionable campaigns

Why Join Us?

• Accelerate your career through industry‑leading learning and development opportunities
• Receive ongoing feedback and support through our performance development programmes
• Access wellbeing support through our Employee Assistance Programme
• Join a global business that values innovation, ownership, resilience, and teamwork

Ready to Feel Superclass?

At Super Group, your experience matters. We're committed to creating an inclusive environment where talented people can grow, make an impact, and build meaningful careers.

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