CRM Specialist

KingMakers; Cape Town; On-site; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Pension Fund (Liberty Life)

Medical Aid (Discovery Health)

Comprehensive Group Risk Cover

Performance Bonus

Employee Wellness Programme

Annual Leave & Birthday Day Off

Work From Anywhere (10 Days)

Hybrid & Flexible Working

Parking

Job summary

KingMakers seeks a CRM Specialist in Cape Town to lead and optimize CRM campaigns across onsite, email, SMS, push messaging, and more. You will shape customer journeys and targeting criteria to meet activation, retention, and reactivation goals.

Collaborate with retention, marketing, product and customer service teams to ensure CRM initiatives align with business goals, track performance, and apply best practices to improve engagement and brand loyalty. Hybrid work with 3 days in office.

Qualifications

• Collaborate cross-functionally to develop customer journeys and targeting criteria.
• Craft personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging.
• Use data to enhance user experiences and grow brand loyalty.

Responsibilities

• Retention strategies: design and implement customer retention initiatives using data-driven insights.
• Campaign management: execute CRM campaigns across channels with relevant, timely messaging.
• Data analysis: study customer behaviour, preferences and feedback to inform strategies.
• Segmentation: develop and manage customer segmentation to personalise messaging.
• Collaboration: work with retention, marketing, product and customer service to align CRM initiatives with goals.
• Performance measurement: track CRM campaign outcomes and adjust strategies accordingly.
• Best practices: stay updated with industry trends in CRM and engagement.

Skills

CRM campaigns

Data-driven marketing

Cross-channel marketing

Tools

Optimove

Job description

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays.

At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

About the Role

As a CRM Specialist at KingMakers, you will play a pivotal role in executing and optimizing CRM campaigns, ensuring alignment with business objectives and customer needs.

This role involves collaborating cross-functionally to develop effective customer journeys and targeting criteria to meet activation, retention, and reactivation targets. Therefore, a customer first mindset is imperative.

You will be responsible for crafting personalized cross-channel marketing strategies utilizing onsite, email, SMS, push messaging and more to improve the customer experience, using data to enhance user experiences and grow brand loyalty.

Key Responsibilities

• Retention Strategies:Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty.
• Campaign Management:Manage the execution of CRM campaigns across various channels, ensuring that our messaging is relevant, timely, and resonates with our user base.
• Data Analysis:Analyze customer behaviour, preferences, and feedback to inform campaign strategies and optimize engagement efforts.
• Segmentation:Develop and manage customer segmentation strategies to personalize messaging and experiences effectively.
• Collaboration:Work closely with retention, marketing, product, and customer service teams to ensure that our CRM initiatives align with business goals.
• Performance Measurement:Track and report on CRM campaign performance, making necessary adjustments to strategies based on results.
• Best Practices:Stay up-to-date with industry best practices and emerging trends in CRM and customer engagement.

In 6 months, you will:

• Have implemented new CRM campaigns that increase customer engagement and improve retention.
• Developed a comprehensive understanding of our customer segments.
• Established key metrics for measuring the success of CRM initiatives.
• Collaborated effectively with cross-functional teams to integrate CRM strategies into broader marketing objectives.

Nice to Have:

• Industry experience inSportsbook and/or iGaming.
• Experience with Optimove platform.
• Experience inA/B testing and marketing campaign optimization.

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle. KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.