Conceptual Copywriter

Capitec Ltd; Stellenbosch; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Capitec Ltd, Stellenbosch, seeks a highly strategic Specialist: Copywriter with 5+ years in advertising to craft campaigns across TV, radio, digital and social channels.

You will translate briefs into creative concepts, ensure brand governance, and collaborate with designers, marketers and product teams to deliver integrated marketing solutions.

Qualifications

• 5+ years' professional copywriting experience.
• Experience within an advertising agency, creative agency, or brand marketing environment.
• Portfolio across traditional and digital channels.
• Strong conceptual and campaign development experience.
• Exposure to financial services, retail, or consumer brands.
• Ability to write or communicate in an African language; Sesotho preferred and isiZulu advantageous.

Responsibilities

• Develop compelling copy for integrated marketing campaigns.
• Write for multiple channels including Television, Radio, Digital advertising, Social media, Brand and campaign collateral.
• Produce copy that aligns with brand tone and communication principles.
• Craft campaign concepts, headlines, taglines, scripts, and long-form content where required.
• Translate strategic marketing objectives into creative communication solutions.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated solutions.
• Present and motivate creative recommendations to stakeholders.

Skills

Copywriting

Creative development

Campaign development

Brand storytelling

Multichannel writing

Stakeholder collaboration

Brand governance

Adapt messaging

Education

Advertising/Marketing degree

Creative writing qualification

Job description

To create impactful, audience-centric copy and concepts that strengthen the brand, drive engagement, and support business objectives across all customer touchpoints. The role requires a versatile writer capable of translating complex briefs into compelling creative solutions across traditional and digital platforms.

About the Role

We are looking for a highly strategic and experienced Specialist: Copywriter to join our creative team. This role is suited to an intermediate to senior-level copywriter with a strong advertising background and proven experience developing compelling campaigns across multiple channels.

The successful candidate will be equally comfortable crafting a campaign concept for television and radio as they are writing digital content, social media copy, customer communications, and integrated marketing campaigns. This role requires someone who can think beyond execution and contribute strategically to brand storytelling, campaign development, and creative problem-solving.

Creative portfolio link must be shared with application.

Job Requirements

Copywriting & Creative Development

• Develop compelling copy for integrated marketing campaigns.
• Write for multiple channels including:
• Television
• Radio
• Digital advertising
• Social media
• Brand and campaign collateral
• Produce copy that aligns with brand tone and communication principles.
• Craft campaign concepts, headlines, taglines, scripts, and long-form content where required.
• Translate strategic marketing objectives into creative communication solutions.

Strategic Contribution

• Participate in campaign ideation and creative concept development.
• Interpret and respond to complex marketing briefs.
• Contribute strategic thinking during campaign planning and messaging development.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated solutions.

Quality & Brand Governance

• Ensure all copy meets brand, legal, compliance, and quality standards.
• Maintain consistency of voice and messaging across channels.
• Adapt messaging for different audience segments and communication objectives.
• Partner closely with designers and creative teams throughout campaign development.
• Present and motivate creative recommendations to stakeholders.

Experience

• 5+ years' professional copywriting experience.
• Proven experience within an advertising agency, creative agency, or brand marketing environment.
• Demonstrated experience delivering through-the-line marketing campaigns.
• Portfolio showcasing work across traditional and digital channels.
• Strong conceptual and campaign development experience.
• Exposure to financial services, retail, or consumer brands.
• Ability to write or communicate in an African language, with Sesotho preferred and isiZulu advantageous, to support multilingual communication requirements.

Education

• Relevant qualification in advertising, marketing, creative writing or any related creative discipline
• Qualifications from institutions such as AAA School of Advertising, Vega School, Red & Yellow, or similar advertising-focused institutions will be advantageous