Senior Content Creator & Copywriter

Placements24; Benoni; Hybrid; ZAR 380,000 - 520,000; Full time

Benefits offered by this job

Private medical aid

Retirement plan

Professional development

Generous annual leave

Creative and collaborative work环境

Job summary

Placements24 in Benoni, Gauteng, is seeking a Senior Content Creator and Copywriter to develop engaging content across websites, social media, blogs, email campaigns and ads with a strong storytelling and SEO focus.

You will tailor tone for different brands, manage multiple projects, collaborate with design and marketing teams, and stay current with digital marketing trends to drive audience engagement and client outcomes.

Qualifications

• 5+ years of professional content creation/copywriting experience, preferably in an agency.
• Strong portfolio of published work and excellent editing skills.
• Proficient in SEO and keyword research tools.
• Experience creating content for websites, social media and email campaigns.
• Ability to adapt writing style to different brands and audiences.

Responsibilities

• Develop and execute creative content strategies aligned with client goals.
• Write SEO-optimized copy for websites, landing pages, blogs and emails.
• Create social media content, captions and ad copy for various platforms.
• Draft persuasive email marketing copy and newsletters.
• Collaborate with designers, marketers and clients to meet brand voice and project goals.
• Conduct keyword research and apply SEO best practices to all content.
• Edit and proofread to ensure accuracy and consistency.
• Analyze content performance and optimize future content.
• Stay updated on digital marketing trends and SEO updates.
• Manage multiple content projects with timely delivery.

Skills

Content creation

Copywriting

SEO

Storytelling

Time management

Education

Bachelor's degree in English/Communications/Marketing/Journalism

Tools

SEMrush

Ahrefs

Google Keyword Planner

WordPress

Job description

About the Role

Our client, a dynamic digital marketing agency with a growing portfolio of clients, is seeking a creative and results-driven Senior Content Creator & Copywriter for their office in Benoni, Gauteng . This role is crucial for developing engaging and persuasive content across various digital platforms, including websites, social media, blogs, email campaigns, and advertising. The ideal candidate is a master storyteller with a deep understanding of SEO principles and the ability to adapt tone and style for different audiences and brands. You will play a key role in shaping our clients' brand narratives and driving audience engagement. This is an exciting opportunity to contribute your expertise in content strategy and creation to a vibrant agency environment in Benoni .

Key Responsibilities

• Develop and execute creative content strategies aligned with client marketing objectives.
• Write clear, compelling, and SEO-optimized copy for websites, landing pages, blog posts, and articles.
• Craft engaging social media content, including posts, captions, and ad copy, tailored for various platforms.
• Write persuasive email marketing copy, newsletters, and promotional materials.
• Develop creative concepts for content, including video scripts, infographics, and ad campaigns.
• Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.
• Conduct keyword research and apply SEO best practices to all written content.
• Collaborate with designers, marketers, and clients to ensure content meets project goals and brand voice.
• Analyze content performance metrics and use insights to optimize future content creation.
• Stay current with digital marketing trends, SEO updates, and best practices in content creation.
• Manage multiple content projects simultaneously, ensuring timely delivery.

Requirements

• Requirements Bachelor's degree in English, Communications, Marketing, Journalism, or a related field.
• Minimum of 5 years of professional experience in content creation, copywriting, or a similar role, preferably within an agency setting.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Proficiency in SEO best practices and keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner).
• Experience creating content for various digital channels, including websites, social media, and email marketing.
• Ability to adapt writing style and tone to suit different brands and target audiences.
• Familiarity with content management systems (CMS) such as WordPress.
• Strong understanding of digital marketing principles and campaign strategy.
• Excellent organizational and time management skills, with the ability to manage multiple projects.
• Creative thinking and a passion for storytelling.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the Benoni or broader Gauteng market is a plus.

Benefits

• Our client offers a competitive salary package, reflecting the candidate's experience and skills.
• Comprehensive benefits include private medical aid and a retirement savings plan.
• Opportunities for continuous professional development and training are provided.
• The agency fosters a creative and collaborative work environment.
• Generous annual leave is standard, promoting a healthy work-life balance.
• This role in Benoni offers the exciting opportunity to work with a diverse range of clients and contribute to impactful digital marketing campaigns.