Content Writer - Marketing Campaigns

Placements24; Bloemfontein; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Placements24 is seeking a talented Content Writer for Welkom, SA. You will craft marketing copy for web pages, blogs, emails, and ads, collaborating with marketing and design teams to build compelling narratives that support business goals.

Ideal candidates will have strong writing/editing skills, experience with CMS and SEO, and the ability to adapt tone for various audiences. The role offers a hybrid work arrangement and opportunities for growth.

Qualifications

• Proven writing and editing ability with a strong portfolio.
• Ability to tailor voice to different audiences and platforms.
• Familiar with CMS and SEO best practices.
• Strong research skills and the ability to simplify complex ideas.

Responsibilities

• Write clear, concise, engaging copy for website pages, blogs, social media, emails and ads.
• Develop creative concepts and narratives for marketing campaigns consistent with brand messaging.
• Research industry topics to ensure depth and accuracy in content.
• Edit and proofread content for grammar, clarity, and style guides.
• Collaborate with designers and marketers to produce integrated campaign materials.
• Optimize content for SEO with naturally integrated keywords.

Skills

Content writing

Copywriting

SEO

CMS familiarity

Editing

Research

Tools

CMS platforms

SEO tools

Job description

About the Role

Our client is seeking a talented and versatile Content Writer to craft compelling narratives for their marketing campaigns in Welkom . This role requires a knack for storytelling and the ability to produce high-quality, engaging content across various digital and print mediums. You will collaborate closely with the marketing and design teams to develop content that resonates with target audiences, drives engagement, and supports business objectives. This is an ideal position for a wordsmith who enjoys creating impactful marketing copy and has a keen understanding of brand voice and audience communication.

Key Responsibilities

• Write clear, concise, and engaging copy for website pages, blog posts, social media updates, email newsletters, and advertisements.


• Develop creative concepts and compelling narratives for marketing campaigns that align with brand messaging.


• Conduct thorough research on industry-related topics to ensure accuracy and depth in content.


• Edit and proofread content to ensure grammatical accuracy, clarity, and adherence to style guides.


• Collaborate with designers and marketing specialists to create integrated campaign materials.


• Optimize content for search engines (SEO) where applicable, ensuring keywords are naturally integrated.

Requirements

• Proven experience as a Content Writer , Copywriter, or similar role, with a strong portfolio of published work.


• Excellent writing, editing, and proofreading skills with a meticulous eye for detail.


• Ability to adapt writing style to different audiences and platforms.


• Familiarity with content management systems (CMS) and SEO best practices.


• Strong research skills and the ability to translate complex ideas into accessible language.


• Experience working in a marketing or agency environment is a plus.

Benefits

• Competitive salary based on experience and qualifications.


• Hybrid work arrangement providing flexibility.


• Opportunities for creative expression and professional growth.


• Work on diverse and exciting marketing projects in Welkom .


• A supportive and collaborative team culture.