Senior Content Strategist - Digital Platforms

Placements24; Stellenbosch Local Municipality; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Comprehensive health benefits

Flexible remote work

Generous PTO

Parental leave

Professional growth

Job summary

Placements24 is seeking an experienced Senior Content Strategist to lead content initiatives for digital platforms in a remote-first setting. You will develop a cohesive strategy aligned with business goals, drive audience growth, and ensure a consistent brand voice across touchpoints.

Collaborate with marketing, product, and editorial teams; establish governance, workflows, and style guides; analyze performance and translate insights into actionable improvements.

Qualifications

• 7+ years of experience in content strategy or related fields.
• Proven ability to develop and implement content strategies for digital platforms.
• Strong SEO, CMS, and analytics proficiency.
• Excellent writing and editing skills.
• Experience in remote, collaborative teams.
• Bachelor's degree in English, Marketing, Communications, or Journalism.

Responsibilities

• Develop and execute a comprehensive content strategy across digital platforms.
• Oversee creation, curation, and management of engaging content with brand alignment.
• Conduct audience research to identify opportunities and optimize performance.
• Collaborate with editorial, marketing, product, and design teams for seamless content integration.
• Define content governance policies, workflows, and style guides.
• Analyze content performance metrics and provide actionable insights.

Skills

Content strategy

SEO

Analytics

Writing

Remote collaboration

Education

Bachelor's degree in English/Marketing/Communications/Journalism

Tools

CMS

Analytics tools

Job description

About the Role

Our client is seeking an experienced and visionary Senior Content Strategist to lead content initiatives for their digital platforms, operating in a fully remote capacity. You will be responsible for developing and implementing a cohesive content strategy that aligns with business objectives, enhances user engagement, and drives audience growth. This role requires a deep understanding of content lifecycle management, audience segmentation, and performance analytics. You will collaborate with cross-functional teams, including marketing, product, and editorial, to ensure content is compelling, relevant, and effectively distributed across all touchpoints, fostering a consistent brand voice and narrative in a flexible, remote-first setting.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with business goals and audience needs across digital platforms.


• Oversee the creation, curation, and management of engaging content, ensuring quality, consistency, and brand alignment.


• Conduct audience research and analysis to identify content opportunities and optimize content performance.


• Collaborate with editorial, marketing, product, and design teams to ensure seamless content integration and user experience.


• Define content governance policies, workflows, and style guides.


• Analyze content performance metrics and provide actionable insights for continuous improvement.

Requirements

• 7+ years of experience in content strategy, content marketing, or related fields.


• Proven ability to develop and implement successful content strategies for digital platforms.


• Strong understanding of SEO best practices, content management systems (CMS), and analytics tools.


• Excellent writing, editing, and communication skills.


• Experience working in a collaborative, preferably remote, team environment.


• Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary commensurate with experience.


• Comprehensive health, dental, and vision benefits.


• Flexible remote work environment.


• Generous paid time off and parental leave policies.


• Opportunities for professional growth and continuous learning.