Senior Content Strategist & Copywriter

Placements24; Randfontein; On-site; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Career progression

Professional development

Collaborative office environment

Job summary

WhatJobs Direct in Rustenburg seeks a Senior Content Strategist & Copywriter to lead content strategy, craft engaging copy, and drive SEO across channels. You will shape narratives, ensure brand consistency, and collaborate with marketing, design, and product teams to meet objectives.

The ideal candidate has 5+ years in content roles, strong editing skills, and CMS experience (WordPress). This on-site role offers career growth in a creative environment.

Qualifications

• Minimum 5 years in content strategy or copywriting.
• Proven ability to create clear, persuasive copy for diverse audiences.
• Strong SEO understanding and keyword research experience.
• Experience delivering content strategies for B2B or B2C markets.
• Excellent editing and proofreading with attention to detail.
• CMS experience, preferably WordPress.

Responsibilities

• Develop and implement content strategies aligned with marketing goals and brand voice.
• Create high-quality, SEO-optimized content for website, blogs, social, email, and press releases.
• Edit and proofread content for accuracy, clarity, and consistency with brand guidelines.
• Perform keyword research and apply SEO best practices to improve rankings.
• Collaborate with marketing, design, and product teams to meet objectives.
• Analyze content performance and provide data-driven recommendations.
• Manage content calendars and ensure timely delivery.
• Maintain a consistent brand voice and tone across communications.
• Stay updated on trends and best practices in content marketing and SEO.
• Potentially manage freelance writers or contributors.

Skills

Content strategy

Copywriting

SEO fundamentals

Brand voice

Editorial prose

Analytics

Education

Bachelor's degree in English, Journalism, Marketing, Communications, or related field

Tools

WordPress

Job description

About the Role

Our client, WhatJobs Direct, is looking for a highly skilled and strategic Senior Content Strategist & Copywriter to join their creative team in Rustenburg, North West . This role is integral to developing and executing compelling content strategies that resonate with target audiences and drive business objectives. The successful candidate will possess exceptional writing, editing, and storytelling abilities, coupled with a keen understanding of SEO, content marketing principles, and brand voice. You will be responsible for crafting engaging content across various platforms, including website copy, blog posts, social media updates, marketing collateral, and more. This is an exciting opportunity to shape narratives, enhance brand authority, and directly contribute to marketing success in a dynamic and collaborative environment. We are seeking a creative thinker who can translate complex information into clear, persuasive, and engaging content. Your expertise will be crucial in building brand awareness and fostering customer engagement through impactful communication.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with marketing goals and brand voice.
• Create high-quality, engaging, and SEO-optimized content for various channels, including website pages, blog posts, social media, email campaigns, and press releases.
• Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Collaborate with marketing, design, and product teams to ensure content meets project objectives.
• Analyze content performance metrics and make data-driven recommendations for improvement.
• Manage content calendars and ensure timely delivery of all content assets.
• Develop and maintain a consistent brand voice and tone across all communications.
• Stay up-to-date with industry trends, competitor content, and emerging best practices in content marketing and SEO.
• Potentially manage freelance writers or content contributors.

Requirements

• A minimum of 5 years of experience in content strategy, copywriting, or a related field.
• Proven ability to write clear, concise, and compelling copy for diverse audiences and platforms.
• Strong understanding of SEO principles and experience with keyword research tools.
• Experience in developing and executing content strategies for B2B or B2C markets.
• Excellent editing and proofreading skills with meticulous attention to detail.
• Proficiency in content management systems (CMS) like WordPress.
• Strong analytical skills to interpret content performance data.
• Excellent communication and collaboration skills.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• A portfolio of published writing samples demonstrating versatility and skill.

Benefits

• Competitive annual salary package.
• Opportunity to work on diverse and impactful content projects.
• A collaborative and creative office environment in Rustenburg, North West .
• Professional development and training opportunities.
• Contribution to the growth and success of a leading organization.
• Clear career progression paths.