Content Creator and Copywriter

Placements24; Bloemfontein; Híbrido; ZAR 240.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary based on experience

Hybrid work arrangement offeringflex

Opportunity to shape brand voice inBlo

Collaborative and creative work env

Professional development opportunities

Career advancement within marketing

Engaging and diverse content projects

Descripción de la vacante

Placements24 is seeking a Creative Content Creator and Copywriter for its Marketing team in Bloemfontein, Free State. The role blends storytelling with brand alignment, crafting website copy, blogs, social posts, emails, and marketing collateral for a vibrant online presence.

You'll collaborate with designers and marketers, manage a content calendar, optimize copy for SEO, and analyze performance to refine strategy. This hybrid role offers partly office-based work in Bloemfontein and remote days.

Formación

• Bachelor's degree in Marketing, English, Journalism, Communications or related creative field.
• Minimum 2-4 years as Content Creator/Copywriter or similar.
• Exceptional writing, editing and proofreading with portfolio samples.
• Proficiency in WordPress and CMS platforms.
• Understanding of SEO principles and applying them to content.
• Experience with social media and content scheduling tools.
• Creative, collaborative, and able to manage multiple projects.
• Strong research skills and ability to simplify complex topics.

Responsabilidades

• Write clear, concise copy for marketing materials: websites, landing pages, social posts, emails, ads, product descriptions.
• Develop content ideas for blogs, articles, videos, and digital media aligned with brand voice.
• Create and manage a content calendar; ensure timely delivery.
• Collaborate with designers and stakeholders for visually appealing content.
• Optimize content for SEO to improve visibility and organic traffic.
• Edit and proofread to ensure accuracy, grammar and brand guidelines.
• Research industry trends to inform content strategy.
• Manage social media content creation and scheduling; engage with followers.
• Assist in marketing campaigns with copy support and creative input.
• Analyze content performance and refine strategy based on insights.

Conocimientos

Copywriting

Editing

SEO awareness

Project management

Research skills

Educación

Bachelor's degree

Herramientas

WordPress CMS

Descripción del empleo

About the Role

Our client, a dynamic lifestyle brand with a strong online presence, is seeking a creative and versatile Content Creator and Copywriter to join their marketing department in Bloemfontein, Free State . This role is essential for developing engaging and on-brand content across all digital platforms, including website copy, blog posts, social media updates, email newsletters, and marketing collateral. The ideal candidate possesses exceptional writing skills, a keen eye for aesthetics, and a passion for storytelling. You will collaborate closely with the marketing team to translate brand messaging into compelling narratives that resonate with our target audience. This hybrid position offers the flexibility to work partly from our Bloemfontein office and partly remotely, fostering a productive and balanced work environment. We are looking for an individual who can bring fresh ideas and a unique perspective to our content strategy.

Key Responsibilities

• Write clear, concise, and engaging copy for a variety of marketing materials, including website pages, landing pages, social media posts, email campaigns, advertisements, and product descriptions.


• Develop creative content ideas and concepts for blog posts, articles, videos, and other digital media that align with brand voice and marketing objectives.


• Create and manage a content calendar, ensuring timely delivery of all planned content.


• Collaborate with designers and other stakeholders to ensure content is visually appealing and effectively communicates the intended message.


• Optimize content for search engines (SEO) to improve visibility and drive organic traffic.


• Edit and proofread content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.


• Conduct research on industry trends, competitor activities, and audience preferences to inform content strategy.


• Manage social media content creation and scheduling, interacting with followers and responding to inquiries.


• Assist in the development and execution of marketing campaigns, providing creative input and copy support.


• Analyze content performance metrics and use insights to refine content strategy and improve engagement.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related creative field.


• Minimum of 2-4 years of proven experience as a Content Creator, Copywriter, or similar role, preferably within a marketing or agency environment.


• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing diverse content samples.


• Proficiency in content management systems (CMS) like WordPress.


• Understanding of SEO principles and how to apply them to content creation.


• Experience with social media platforms and content scheduling tools.


• Creative mindset with the ability to generate innovative content ideas.


• Strong research skills and the ability to grasp complex topics and simplify them for a broad audience.


• Excellent collaboration and communication skills, comfortable working in a hybrid team.


• Ability to manage multiple projects and deadlines effectively.

Benefits

• Competitive salary based on experience and qualifications.


• Hybrid work arrangement offering flexibility and work-life balance.


• Opportunity to shape the brand voice of a growing lifestyle brand in Bloemfontein, Free State .


• Collaborative and creative work environment.


• Access to professional development opportunities and training.


• Contribution to impactful marketing campaigns.


• Potential for career advancement within the marketing team.


• Engaging and diverse content creation projects.