Senior Brand Manager - Beverages

Placements24; Johannesburg; On-site; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Retirement benefits

Performance-based bonuses

Training and development programs

International exposure

Career advancement

Job summary

Placements24 in Johannesburg, Gauteng, is seeking a Senior Brand Manager for our leading FMCG beverage portfolio. You will develop and execute brand strategies to grow market share, profitability, and brand equity, guided by consumer insights and competitive analysis.

You will lead cross-functional teams, manage budgets, and drive integrated campaigns across channels, while mentoring junior brand professionals and shaping product lifecycle decisions.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• MBA is a plus.
• Minimum 6 years of progressive brand management experience in FMCG beverages.

Responsibilities

• Develop and implement annual brand plans with objectives, strategies and tactics.
• Conduct market and consumer research to identify trends and opportunities.
• Analyze competitor activities and market dynamics for strategic decisions.
• Manage marketing budget to optimize ROI and resources.
• Lead integrated campaigns across channels: advertising, digital, PR, in-store promotions.
• Collaborate with sales, R&D, supply chain and agencies for brand consistency.
• Oversee product lifecycle including innovation and portfolio optimization.
• Monitor KPIs and report on brand performance regularly.
• Build relationships with external partners like agencies and media suppliers.
• Mentor junior brand team members to support growth.

Skills

Brand management

Marketing strategy

Budget management

Campaign management

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Marketing

MBA (preferred)

Job description

About the Role

Our client, a leading global Fast-Moving Consumer Goods (FMCG) company renowned for its innovative beverage portfolio, is looking for a dynamic and results-driven Senior Brand Manager to join their team in Johannesburg, Gauteng . This is a pivotal role responsible for developing and executing comprehensive brand strategies to drive market share, profitability, and brand equity for a key segment of our beverage offerings. You will be at the forefront of consumer insights, market trends, and competitive analysis, translating these into actionable marketing plans. This exciting opportunity in Johannesburg, Gauteng , offers the chance to work with iconic brands and shape their future success in a fast-paced, competitive market. The ideal candidate will possess a strong understanding of brand management principles within the FMCG beverage sector and a passion for building strong consumer connections.

Key Responsibilities

• Develop and implement annual brand plans, including marketing objectives, strategies, and tactics, to achieve business goals.


• Conduct in-depth market and consumer research to identify trends, opportunities, and unmet needs.


• Analyze competitor activities and market dynamics to inform strategic decision-making.


• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.


• Lead the development and execution of integrated marketing campaigns across various channels (advertising, digital, PR, in-store promotions).


• Collaborate closely with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure brand consistency and successful product launches.


• Oversee product lifecycle management, including innovation, renovation, and portfolio optimization.


• Monitor brand performance metrics and provide regular reporting on key performance indicators (KPIs).


• Develop and maintain strong relationships with external partners, including advertising agencies and media suppliers.


• Mentor and guide junior brand team members, fostering their professional growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• An MBA is a plus.


• Minimum of 6 years of progressive brand management experience within the FMCG industry, with a significant focus on beverages.


• Proven track record of successfully developing and launching impactful marketing campaigns.


• Strong understanding of consumer behavior, market dynamics, and marketing principles.


• Experience in financial management, including budgeting and ROI analysis.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Exceptional communication, presentation, and interpersonal skills.


• Ability to work effectively in a fast-paced, team-oriented environment.


• Proficiency in relevant marketing software and analytical tools.


• Demonstrated passion for the beverage industry and consumer brands.

Benefits

Our client offers a highly competitive salary, comprehensive medical and retirement benefits, and performance-based bonuses. Employees benefit from extensive training and development programs, opportunities for international exposure, and career advancement within a leading global FMCG organization. This role is based in the bustling city of Johannesburg, Gauteng , providing access to a vibrant professional network. Our client fosters a collaborative and innovative work culture, encouraging creativity and driving business success. We are committed to diversity and inclusion, creating an environment where all employees can thrive. This is a career-defining opportunity for an ambitious marketing professional.